Digital Marketing Manager

Liz Pinks Marketing Recruitment Limited
Slough, UK
14 Aug 2019
22 Aug 2019
Contract Type
Full Time
Digital Marketing Manager | B2B Services | £40,000 - £45,000 | Excellent Benefits

Ref: ZR_75_JOB

About the highlights:
  • A successful and growing specialist contractor is going from strength to strength and are looking for their first marketing person to set up the department
  • This is a fantastic and exciting opportunity for an autonomous and driven marketer prepared to be the sole marketer for the company and impart their knowledge about marketing to the business
  • There are excellent opportunities for growth in this role, not only from an experience and ROI point of view, but following demonstrable success, you could grow a team underneath you
  • Huge potential, lots to go at, you will make your mark and have a chance to shine

About the Company:
  • 100 strong team, this business has grown organically for the last 20 years, has a great reputation in their market as well as a unique offering
  • A strong MD creates excellent direction from the top and is hands-on, enthusiastic and wants to recruit someone he can trust to get on with it. No micro-managing here!
  • You will be the most knowledgeable person in marketing (the only person to start with), so you need to be comfortable with self-learning and imparting your knowledge. There will be no one to learn from with regards to marketing

Overall Objective:

The objectives here are multifaceted: demand generation, sales support, general communications and increasing brand engagement.

About the Role:
  • Set up marketing department from scratch (with a digital bias)
  • At the start there will be some reactive tactical projects to deliver quickly but then you will move onto writing the digital marketing plan in line with business objectives and then deliver this hands-on + agency support
  • Complete overhaul of the company website
  • Managing the marketing budget (tbc on your recommendation but will be 10's,000 and being creative with spend)
  • Recruit and brief relevant marketing agencies
  • Marketing activities relevant for the goals set by you and the MD but is likely to include Market research, Social Media, Web content, SEO, PPC, Email, Brochure/sales presentations, measuring results etc
  • Compelling copywriting

About the Requirements:

This is an excellent opportunity for a digital marketing professional that wants more responsibility and autonomy in a role
  • Either marketing/business related degree or CIM ideally - not essential
  • Demonstrable experience of taking a business from nothing/minimal marketing efforts to excellent results
  • Ideally some HTML/Adobe creative suite experience - not essential (this can be outsourced)
  • Able to write excellent copy
  • Personality important - see below

About the Person:
  • Passionate about marketing/digital with a desire to stay in this discipline
  • Proven track record in delivering marketing campaign results/leads
  • Autonomous, happy in a stand-alone role
  • Enthusiastic, passionate and wants to succeed
  • Adaptable/flexible to changing situations
  • Strategic thinker as well as hands-on

About the Package:
  • £40,000 - £45,000 (absolute max £46k)
  • Laptop
  • Mobile
  • Pension
  • Healthcare
  • 20 days + bank holidays, increases 1 per year to 30 over 10 years service

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