Marketing Manager

The Herald and Times
Bradford, UK
12 Aug 2019
07 Sep 2019
Contract Type
Full Time
Do you have an outstanding track record of implementing digital marketing strategies? Are you an expert in the digital market and want to progress further within this growing field? We currently have an excellent opportunity for a Digital Marketing Manager, to join our business in Bradford.

Newsquest Media Group is one of the largest multi-media companies in the UK. Our parent company is Gannett Inc, the largest news publisher in the US, with titles including USA Today. Via our LocaliQ solutions and technology, we strive to help local businesses generate awareness, promote their products and services to local audiences, and generate leads and revenue. We have a successful team of experienced media sales and marketing solutions consultants, and we're constantly looking to add exceptional talent to our organisation.

The Marketing Manager manages the day to day marketing activities of the organisation, the marketing executive and long-term marketing strategy for the company. Utilising market research and analysis, the marketing manager directs marketing strategy and helps drive commercial performance & revenue.

Your Key Duties:
  • Utilise MMG3 and Experian Mosaic as well as general marketing research tools to support commercial proposals & drive department revenue
  • Managing all marketing for the North East & North Yorkshire and activities within the marketing department
  • Developing the marketing strategy for the company and associated brands within it
  • Overall responsibility for brand management and corporate identity
  • Planning and implementing promotional marketing campaigns across all channels
  • Develop, manage and improve lead generation campaigns, measuring results
  • Develop customer CRM & e-mail communications utilising e-mail
  • Creating and redesigning branded print & digital solutions
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Training staff internally regarding marketing & social media best practices
  • Organising & coordinating marketing events & launches within the company
  • Interviews, hires and training marketing staff members
  • Client social media management driving both revenue & response
  • Support sales team with marketing proposals to win new business
  • Provide top-level marketing support to clients themselves and be seen as an extension to their own marketing team
  • Support advertising department with general commercial marketing support

You must have:
  • First class marketing background in a commercial environment
  • Clear, accurate & concise presentation skills
  • Analytical ability and results driven
  • Highly creative, energetic & positive
  • Implementation of marketing strategies at a senior level
  • Evidence of driving lead & revenue generation in a marketing capacity

We'll look after you with:
  • A competitive base salary package dependant on experience, an uncapped bonus scheme plus mobile phone, laptop (full package can be discussed)
  • A fun and lively work environment, with excellent potential for personal and career development
  • Pension scheme (upon qualification)
  • Access to discounts on gym memberships, cinema tickets, days out and a range of high street shops.

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