Digital Marketing Analyst

Mark James Search
High Wycombe, UK
09 Aug 2019
06 Sep 2019
Contract Type
Full Time
Our client, a leading sport and leisure organisation, based in High Wycombe are looking for a Digital Marketing Analyst to join their growing team. The main focus of the role will be to develop and manage the PPC, AdWords and SEO campaigns.

Key Responsibilities
  • CMS management and development of microsites
  • Content management, ensuring a consistent tone of voice that follows house style guidelines; and adheres to corporate identity and branding
  • Testing and ongoing maintenance of the website
  • Audit and implement an SEO strategy in line with best practice which includes focus keywords resulting in an increased ranking in searches
  • Developing and managing PPC and AdWords campaigns, landing pages and capture forms to stimulate lead generation
  • Advanced use of google analytics to monitor, analyse, report on and suggest any improvements
  • Ensure evaluation and tracking is in place to monitor campaigns
  • Knowledge of CRM systems with web search integration
  • Maintain a high level of product knowledge to ensure that the organisation remains well positioned amongst competitors and monitor web analytics in accordance with internal goals

  • At least 1 year experience as Digital Marketing Assistant
  • Knowledge of PPC, AdWords and SEO
  • Advanced knowledge of Google Analytics
  • Advanced Excel skills
  • Experience of natural search planning and implementation
  • Basic knowledge of HTML

This is a full time, permanent position. The working hours are Monday-Friday 9am-5pm and there is free parking available on site.

Please apply online to be considered.

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