Content Specialist

Aston Carter
London, UK
04 Sep 2019
07 Sep 2019
Contract Type
Full Time
Informative, insightful and engaging investment content is central to marketing and communications activity to address key client concerns. This role will be integral to developing core ESG related content assets and helping to evolve deliverables to meet changing consumption patterns of our target institutional clients, in terms of both digital innovation and messaging efficiency.

The role is responsible for writing, editing, creative development and project management of a range of marketing content to support institutional campaigns and tactical marketing opportunities.

Based in London, the Writer and Content Manager will work closely with the European institutional channel marketers and thought leadership teams to devise and create marketing assets to engage clients and prospects. They will work with creative, email marketing, video production and web teams to manage the development and delivery of those assets in line with channel marketing plans.


5+ years writing, editing and content development experience
Financial services industry preferred

Key Responsibilities

Content Generation

Write and edit marketing ESG related content including text, audio and images across a range of media including sales literature, articles, whitepapers, video, infographics, core website copy, landing pages, banner content, video scripts and email copy
Drive creativity and a digital-first mindset in the production of core marketing assets
Manage end to end development of content from initiation through to editing and writing, approvals, compliance and publication
Seek to continually enhance the client experience by keeping informed of digital and industry best practicesStrategy

Assist channel marketing to defining the client concerns that will dictate the content agenda
Lead and plan (with marketing partners) the content strategy according to client concerns and associated channel campaigns
Optimise content for measurement and analytics including consideration of SEO and lead generation needs

Project Management

Project-manage multiple marketing content projects, people and deadlines
Co-ordinate with internal and external subject matter experts and thought leadership teams to source material for content projects
Work with in-house and agency design teams, briefing and directing creative development of content, aligned with corporate brand guidelines
Ensure delivery of core assets on time and on budget as per the channel plan, co-ordinating with email, web, and channel marketing business partners


5+ years experience in writing and development of marketing content - with a strong focus on digital execution of content
Experience in a similar role within asset management or financial services an advantage. Candidate must have a capacity to grasp investment concepts and develop messaging for institutional audiences
Outstanding written communication skills - a capacity to write and edit engaging copy from short-form through to long-form, and tailored to different mediums
Creativity - aptitude to re imagine and distill complex investment messages into concise and visually engaging content tools
Ability to manage multiple projects simultaneously and work to deadline with a delivery mindset
Candidates should provide a portfolio work to demonstrate experience and may be required to undertake a writing and editing testAllegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. It is a company within the Allegis Group network of companies (collectively referred to as "Allegis Group"). Aerotek, Aston Carter, EASi, Talentis Solutions, TEKsystems, Stamford Consultants and The Stamford Group are Allegis Group brands. If you apply, your personal data will be processed as described in the Allegis Group Online Privacy Notice available at .

To access our Online Privacy Notice, which explains what information we may collect, use, share, and store about you, and describes your rights and choices about this, please go to .

We are part of a global network of companies and as a result, the personal data you provide will be shared within Allegis Group and transferred and processed outside the UK, Switzerland and European Economic Area subject to the protections described in the Allegis Group Online Privacy Notice. We store personal data in the UK, EEA, Switzerland and the USA. If you would like to exercise your privacy rights, please visit the "Contacting Us" section of our Online Privacy Notice at for details on how to contact us. To protect your privacy and security, we may take steps to verify your identity, such as a password and user ID if there is an account associated with your request, or identifying information such as your address or date of birth, before proceeding with your request. If you are resident in the UK, EEA or Switzerland, we will process any access request you make in accordance with our commitments under the UK Data Protection Act, EU-U.S. Privacy Shield or the Swiss-U.S. Privacy Shield

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