Digital Manager

Recruiter
Jamie Miller Marketing Recruitment
Location
Andover, UK
Salary
Competitive
Posted
08 Aug 2019
Closes
02 Sep 2019
Ref
1230368296
Contract Type
Permanent
Hours
Full Time
We are working with a fantastic Hampshire based charity who are looking for a Digital Manager to join their marketing team.
THE ROLE OF DIGITAL MANAGER:
- Manage email marketing, social media, content production, SEO and PPC activity across channels
- Devise and deliver digital strategy and operational plans that align with engagement strategy and business plan
- Lead on website development, including guiding website architecture, user experience and content
- Work closely across all fundraising and engagement teams to scope digital requirements, using knowledge and expertise to advise, refine and iterate
- Work with the database team on web integrations and payment gateways
- Grow audience insight and implement supporter journeys across touchpoints and channels
- Manage digital projects from start to end, including planning, delivering, evaluating and maintaining excellent supplier relationships with digital agencies, partners and suppliers
- Analyse and interpret analytics data to drive data-driven decision making across the fundraising and engagement teams
- Act as a brand guardian, ensuring consistency of visual style and messaging across platforms
- Collaborate effectively with colleagues in all teams to deliver on priorities and objectives
- Maintain effective relationships with donors, supporters, media representatives and suppliers
- Provide technical expertise and input to strategic cross- organisational projects, from scoping of service design to improving digital processes and infrastructure.
THE IDEAL CANDIDATE FOR THE DIGITAL MANAGER ROLE:
- Substantial experience in digital marketing / digital engagement / digital fundraising, including planning, evaluating and delivering successful campaigns that drive response across social, PPC, email, display and site optimisation
- Strong knowledge of email marketing platforms, social media management and marketing tools, Google Analytics, Data Studio, Tag Manager and Photoshop
- Strong Project Management skills
- Knowledge of CRM systems and integrations with digital platforms
- Relevant education qualifications and/or professional development or portfolio of evidence

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