Occupancy Specialist

Recruiter
HC One Limited
Location
Darlington, UK
Salary
Competitive
Posted
19 Aug 2019
Closes
22 Aug 2019
Ref
1229179754
Contract Type
Permanent
Hours
Full Time
About The Role

Role is field based - Birmingham Area (Car Allowance and Milegae provided)

The main objective of this role is to provide commercial turnaround expertise that delivers tangible results in 8 - 10 commercially under-performing care homes, "project focus homes".

The role will be aligned to an MD Group area but the focus homes will be agreed by the Marketing Director and these homes will account for 75% of the time of the role; the remaining 25% of the role will be defined by the Managing Director but is likely to include mentoring Area Directors, attending area meetings or ops review meetings.

This role requires real focus to deliver against monthly growth targets; achieving these targets is the raison d'être of the role

About You

Your role will involve:

Targets

• Sales improvement targets will be discussed and agreed monthly for each of the project homes; you will be responsible to delivering against these targets

Immersion

• It is likely that you will spend a day working in the home to fully immerse yourself in and understand any internal barriers to commercial success, what is the culture of the home, what is the Resident experience, what is the customer experience, what is the sales experience.
• You will spend time in the local community to help you understand local perception, integration of the home within the community, reputation of homes amongst key referrers, understand promotional opportunities to raise awareness of the home.

Root cause analysis

• Conduct a 360 degree root cause analysis and SWOT analysis for each "project focus home" that identifies the reason for the homes underperformance in occupancy - for root cause analysis you will evaluate all commercial key
Title: Occupancy Specialist Reporting to: Marketing Director

The main objective of this role is to provide commercial turnaround expertise that delivers tangible results in 8 - 10 commercially under-performing care homes, "project focus homes".

The role will be aligned to an MD Group area but the focus homes will be agreed by the Marketing Director and these homes will account for 75% of the time of the role; the remaining 25% of the role will be defined by the Managing Director but is likely to include mentoring Area Directors, attending area meetings or ops review meetings.

This role requires real focus to deliver against monthly growth targets; achieving these targets is the raison d'être of the role
indicators, stakeholder relationships, other external and internal factors from which you will identify the problem that requires a solution.

Solution mapping and planning

• Once the root cause has been developed you will formulate a sales and marketing action plan highlighting each of the issues and mapping their solutions, prioritising the solutions by immediate, medium and long term.
• From this you will develop a sustainable recommendations paper and actions plan for the Managing Director and Marketing Director to agree. This recommendations paper and plan will identify all costs / budget requirements and also measurable targets throughout the 12 week period and beyond as the plan should be sustainable.

Implementation

• Once the plan has been agreed with the Managing Director and Marketing Director you will be directly responsible for implementing the plan through to completion and then monitoring ongoing sustainability.

Additional expectations of the role

Area Director learning, development, mentoring and coaching
• You will be responsible for delivering learning and development of the Area Director population within your allocated Group so that they can take the lead on the day to day sales and marketing activities across their area.

• Reviewing compliance of day to day marketing via management information and highlighting non-compliance.

Attend area meetings

• On occasion and as directed by the Managing Director or Marketing Director you will be invited to attend Area Meetings to drive awareness of new initiatives and mentor on sales and marketing as a theme.

Attend operations review meetings - as requested

• On occasion you will be invited to attend the monthly operations review meeting and update the senior management team of progress.

Attributes

• Commercially diligent, analytical, target driven, numerate and tactical with a proven track record of influencing and supporting change.

About The Company

Share our Principles
Accountability - Involvement - Partnership These principles are what we do at HC-One to achieve our vision of being the kindest care provider.
These principles create our competencies which are linked to every role at HC-One and outline our expectations of all our colleagues.

Share HC-ONE Values
HC-One wants to attract, recruit, and retain its people, on the basis that their individual values and behaviours align with the values of HC-One.
1. Kindness - We are kind to everyone we care for, work with or meet at HC-One.

2. Integrity - We do what we say, keep our promises, and acknowledge any errors.

3. Essential - We prioritise what is important and then focus on those tasks.

4. Simplest - We are clear and straightforward in our communication.

5. Best Value - We focus on tasks that offer real value and look for the best value in everything we do.

These values create behaviours which is how we work at HC-One

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