Digital Content Editor/Writer

Recruiter
Cobham Consulting
Location
Berkhamsted, UK
Salary
Competitive
Posted
19 Aug 2019
Closes
21 Aug 2019
Ref
1222807769
Contract Type
Permanent
Hours
Full Time
Digital Content Editor/Writer
The Digital Content Editor will support the Digital Communications team in planning, creating and co-ordinating best in class digital content that maximises sales, conversion and digital participation. You will be expected to use a variety of content types to create an engaging and informative experience and guide customers to research and buy the right products from our digital channels.
This may be your first role in digital content editing - you may be a new graduate with a relevant degree - or you may have already gained some experience in a commercial setting. You will possess excellent attention to detail and have the ability to multi-task effectively in a deadline driven environment. You will also have excellent communication skills and the ability to work confidently with internal teams and clients.
In return, working with our experienced and knowledgeable team, we can promise to build your skills by giving you the opportunity to be involved in all areas of digital content editing. Formal training will also be provided as required.
Key responsibilities include:
* To write content that supports the promotion plan and the content strategy.
* To ensure content is engaging and informative and helps to support customers on their browse/search/buy journey.
* ·To use analytics to assess the effectiveness of content and to make data-driven recommendations to improve the content.
* To create and maintain web pages using our content management systems (WordPress and bespoke). Programming skills are not required.
* To use WooCommerce to manage product purchases and subscriptions.
* To update our online databases.
* To use an image program to crop and resize images and upload them to the websites.
* To contact clients about updates to their pages and database records.
* To liaise with clients on the supply of content for their listings
* To research competitor websites.
* To support social media channels with content and schedule social media from existing content.
* To support our digital team with data refinement and analysis.
* To optimise web content for user experience.
Personal skills and attributes:
* High level of computer literacy - you will be a very competent user of Microsoft Word, Excel, PowerPoint and Publisher, and in particular will be able to manage data in Excel spreadsheets.
* High level of web literacy - including a basic knowledge of search engine optimisation
* Good writing skills
* Social Media - you will have a working knowledge of a variety of social media platforms.
* Digital content delivery - you will have an active interest in how digital content is delivered.
* Desirable: Marketing - you will understand basic product marketing principles.
What's expected of you?
A job description is all very well, but what will you be doing on a day to day basis? As a Digital Content Editor/Writer you will be doing the following:
* Creating original and engaging content which takes customers through the browse/search/buy journey on our websites so that the clients for our websites get good value for their subscriptions. You will also adapt content to support our social media channels and optimise web content for user experience.
* ·Working with data - web analytics to enable you to make data driven decisions about improving web content; and maintaining our online databases.
* Maintaining our web pages using our content management systems and selecting appropriate images to complement your content.
* ·Gaining an understanding of the driving factors of engagement in social media posts, and how individual posts form part of a wider strategic campaign

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