Digital Marketing Executive

Recruiter
Solid Recruitment
Location
Chichester, UK
Salary
Competitive
Posted
09 Aug 2019
Closes
09 Sep 2019
Ref
1191121446
Contract Type
Permanent
Hours
Full Time
Job Specification: Digital Marketing Executive

£22,000 - £24,000/annum

Chichester, West Sussex

Digital Marketing Executive

Our client is looking for an experienced and result-driven Digital Marketing Executive to join our Marketing team

Digital marketing strategies are extremely important for the company's success, so you will play a crucial role in achieving their business goals and objectives.

You will have experience and a big passion for digital technologies and all digital marketing channels.

Responsibilities of the Digital Marketing Executive:
  • Build, plan and implement the overall digital marketing strategy.
  • Manage and improve online content/adverts through Google Adwords, keeping on-top of the trends and changes Google introduce on a weekly basis. Utilizing extensions and changes to expand presence on the web.
  • Be actively involved in SEO efforts (keywords, image optimization etc.)
  • Manage all digital marketing channels
  • Knowledge of Dotmailer or a similar email platform - To be able to send emails and monitor the performance.
  • Oversee all the company's social media accounts.
  • Provide creative ideas for content marketing (landing pages) and updating the website through HTML and CSS - Be familiar with how this ties-in to Adwords.
  • Collaborate with graphic designers to improve user experience on the web.
  • Forecast sales performance trends
  • Measure the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics) and also using spreadsheets to relay the information back to our product managers.
  • Monitor competition and provide suggestions for improvement.
  • Acquire insight in online marketing trends and keep strategies up-to-date.

Requirements & Skills of a Digital Marketing Executive:
  • Proven experience in Google Adwords - know the importance of high performing keywords and how they benefit the company.
  • Good knowledge of all different digital marketing channels
  • Good knowledge, understanding and experience with digital marketing concepts and best practices
  • Knowledge of Google Analytics and Google Adwords
  • Microsoft Office Platform (excel, word etc)
  • HTML / CSS Knowledge
  • Familiarity with web design
  • Sense of ownership and pride in your performance and its impact on the company's success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Tech Savvy
  • Great interpersonal and communication skills

If you have experience in the above and would like to join a great team and be part of a long established, yet ambitious business - we would love to hear from you.

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