SEO Executive

Recruiter
Central Employment Agency
Location
Newcastle Upon Tyne, UK
Salary
Competitive
Posted
14 Aug 2019
Closes
02 Sep 2019
Ref
1225875198
Contract Type
Permanent
Hours
Full Time
You will have a proven track record in creating CRO strategies that deliver improved performance across all digital channels (online/mobile) and marketing campaigns. This role requires an analytical mindset, hands on mentality and a highly organized working structure.

Core Performance Areas:

* Create and maintain a robust testing schedule

* Conduct deep-dive analysis in all aspects of the digital journey to establish trends, opportunities and issues

* Manage on-time, high quality test execution, to ensure validity and reliability of test data through the correct set up and user experience

Key Responsibilities:

* Investigate issues and propose solutions by analysing data from a wide range of sources

* Manage all conversion rate optimisation tests with third party suppliers, where applicable

* Conduct in-depth analysis of the test results and communicate the results to the wider business teams

* Proactively form hypothesis for split tests

* Provide clear and accurate reports that outline actionable insights to the key stakeholders

* Work closely with the Insights and Analytics Executive to investigate issues and propose solutions to improve the conversion of the online shopper and increase the user experience

* Support the wider ecommerce department initiatives as required (design and build projects, content marketing etc.)

* Any other tasks deemed appropriate by the business to support the smooth running of the department.

Key Skills and Experience:

* 2-3 yrs experience in digital optimisation, CRO & Analytics

* Proven track record of delivering uplift in conversion

* Excellent working knowledge of Optimizely and HotJar

* Strong experience of A/B testing and MVT tools and practices

* Solid understanding of UX best practice

* Advanced knowledge of Google Analytics

* Experience of working with other digital analytics tools, Webmaster, Google Tag Manager, Google Trends

* Knowledge of digital performance metrics, online sales leavers and visual merchandising

* Intermediate (or higher) experience Word and PowerPoint

* Excellent written and verbal communication skills

* Ability to create clear, concise and professional business documents and reports

* Comfortable preparing and delivering presentations to key stakeholders and third parties

* Ability to communicate effectively with third party suppliers and senior stakeholders

Education/Qualifications and Training:

* Degree level qualification in Marketing, Business Marketing or Media

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