CRO Executive

Central Employment Agency
Newcastle Upon Tyne, UK
13 Aug 2019
22 Aug 2019
Contract Type
Full Time
You will have a proven track record in creating CRO strategies that deliver improved performance across all digital channels (online/mobile) and marketing campaigns. This role requires an analytical mindset, hands on mentality and a highly organized working structure.

Core Performance Areas:

* Create and maintain a robust testing schedule

* Conduct deep-dive analysis in all aspects of the digital journey to establish trends, opportunities and issues

* Manage on-time, high quality test execution, to ensure validity and reliability of test data through the correct set up and user experience

Key Responsibilities:

* Investigate issues and propose solutions by analysing data from a wide range of sources

* Manage all conversion rate optimisation tests with third party suppliers, where applicable

* Conduct in-depth analysis of the test results and communicate the results to the wider business teams

* Proactively form hypothesis for split tests

* Provide clear and accurate reports that outline actionable insights to the key stakeholders

* Work closely with the Insights and Analytics Executive to investigate issues and propose solutions to improve the conversion of the online shopper and increase the user experience

* Support the wider ecommerce department initiatives as required (design and build projects, content marketing etc.)

* Any other tasks deemed appropriate by the business to support the smooth running of the department.

Key Skills and Experience:

* 2-3 yrs experience in digital optimisation, CRO & Analytics

* Proven track record of delivering uplift in conversion

* Excellent working knowledge of Optimizely and HotJar

* Strong experience of A/B testing and MVT tools and practices

* Solid understanding of UX best practice

* Advanced knowledge of Google Analytics

* Experience of working with other digital analytics tools, Webmaster, Google Tag Manager, Google Trends

* Knowledge of digital performance metrics, online sales leavers and visual merchandising

* Intermediate (or higher) experience Word and PowerPoint

* Excellent written and verbal communication skills

* Ability to create clear, concise and professional business documents and reports

* Comfortable preparing and delivering presentations to key stakeholders and third parties

* Ability to communicate effectively with third party suppliers and senior stakeholders

Education/Qualifications and Training:

* Degree level qualification in Marketing, Business Marketing or Media

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