Marketing Executive

KR Group
Preston, UK
02 Aug 2019
13 Sep 2019
Contract Type
Full Time
Are you a brand and advertising specialist who can use our channels to educate customers, drive growth and increase traffic to site?

This is a real chance for someone to come in and make a difference!

You'll need to plan, manage and implement new creative campaigns, generate leads through marketing media and support in the delivery of the overarching strategy.

This role is ideally suited to a career minded, commercial, ambitious individual who is looking for that unique opportunity to prove what they can do.

This job will give you some fantastic opportunities to work across medias, with a variety of people at all levels of seniority.
  • Developing and implementing briefs for creative development across press and partners activity
  • Reviewing and challenging creative output to ensure it adheres to briefs and drives results
  • Ensuring adherence to schedules to ensure timely delivery of assets
  • Ensuring relevant stakeholder engagement and approval of all activity
  • Responsible for compliance sign-off process for all activity
  • Supporting the Senior Advertising and Brand Manager in the day-to-day management of media agency, advertising agency and internal administrative requirements
  • Supporting the Senior Advertising Manager in the delivery and management of Champion/Challenger campaigns
  • Commercial Objectives - support delivery and growth of enquiry volumes
  • Brand objectives - Ensuring understanding of brand positioning through consistent and compelling messaging
  • Key relationships -Press partners, Design Team, Advertising Agency, Media Agency, Content Manager, Compliance

Marketing Executive | Advertising | Brand | Media planning | Marketing


You will enjoy a salary of upto £27,000 per annum 22 days holiday plus 1 day more per year of service Life assurance Healthcare scheme Pension scheme Monthly fresh fruit Dress down Fridays

Essential Skills

  • Significant creative development experience in both brand and direct response creative development
  • Excellent communication skills at all levels within the business, both written and verbal
  • Excellent written skills with experience in editing, proof reading and copywriting
  • Financial services experience would be advantageous but is not a pre-requisite
  • CRM systems experience a significant advantage
  • Experienced in Microsoft Office, competent at producing Excel reports, Powerpoint presentations etc.
  • Strong relationship building skills
  • Excellent communication and planning skills
  • Confident talking to customers and third parties over the phone and in person
  • Creative and enthusiastic
  • Excellent attention to detail
  • Comfortable working in a team
  • Proactive / self-motivated

Desirable Skills

  • If you can appreciate the unique creative challenges that come from marketing within a regulated industry then that's a bonus
  • Good grasp of media planning and evaluation of proposed schedules

About Company

The KR Group is a leading financial services group for those both in and approaching their retirement. The Group's main activities are equity release, estate planning, annuities and retirement planning. Subsidiaries of the Group include Key Retirement, Key Partnerships, and more 2 life. Between these companies, we offer products including equity release, retirement planning, and estate planning. Private equity owned by Partners Group, we lead the market in Equity Release. Retired homeowners cashed in more than £3 billion of property wealth in 2017 as the equity release market expanded at a record rate.

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