Global SEO Specialist, APAC

Recruiter
Skyscanner
Location
Edinburgh, UK
Salary
Competitive
Posted
02 Aug 2019
Closes
29 Aug 2019
Ref
1224748336
Contract Type
Permanent
Hours
Full Time
Skyscanner is a leading global travel search site and app, a place where people are inspired to plan and book direct from millions of travel options at the best prices. We employ over 1000 staff across eleven offices globally, and, having reached market leader status, we were recently acquired by Chinese online travel company Ctrip in a deal valued at £1.4bn. While we remain operationally independent, our acquisition by Ctrip allows us to take the business to the next level of accelerated global growth. It's a hugely exciting time for Skyscanner and the over 80m people who use us every month. We are unbiased and free, and our secret is in our unique proprietary technology that connects people directly to everything the travel industry has to offer.

The Global SEO Specialist, APAC is responsible for supporting our APAC markets in the Global SEO & Audience Development organization. You will contribute to key SEO strategy decisions to ensure our organic traffic in our APAC markets is growing YoY and supporting Skyscanner's ambitious goal of having the world's largest travel audience.

The ideal candidate will have hands on experience building a healthy SEO program and growing organic traffic YoY. They will love keyword research, content strategy, and building creative experiences to match customer needs. The Global SEO Specialist, APAC will execute against a Global SEO strategy but ensure we have a clear understanding of unique needs, requirements or differences in our APAC region and its markets.

Key Responsibilities:
  • Support the Global SEO & Audience Development strategy and team in growing YoY organic traffic, increasing the quality of that traffic, and connecting with new audiences.
  • Be a key representative of our APAC markets in the room, bringing key regional level and market level insights in which to inform strategic decisions
  • Support APAC market specific research projects to inform new experiences, content, and priorities to ensure we achieve our APAC market targets for organic traffic, conversion, and downstream revenue
  • Partner with content, editorial and localization teams to support scoping, executing and scaling any translation, editorial or content marketing needs specific to our APAC markets
  • Keep a strong pulse on recent trends, popular culture references, and any APAC specific happenings that could inform our content marketing strategy
  • Lead and deliver key reports that help us understand our current SEO landscape in APAC, areas for improvement and how to get there
  • Obsess over the latest opportunities to drive organic traffic, diversify away from Google, and extend our competitive moat
  • Champion SEO across the company and be a catalyst for creative thinking in the Marketing organization

Skills and Experience:
  • Ability to demonstrate suitable SEO experience, in the consumer technology space
  • Proven track record of executing an SEO strategy that drives traffic growth, increases site conversion and contributes meaningfully to the bottom-line
  • Experience working across Global/Regional structure is highly preferred, but not required
  • Hands on examples of past projects involving keyword research, technical SEO audits, content strategy creation, and link building programs
  • Strong understanding of tools in inbound marketing and how to understand what people are searching, how they are best attracted and converted
  • You are an excellent communicator (written and verbal)
  • Passion for building creative, beautiful experiences that inspire people to take action

Closing date for applications is Tuesday 27th August, 2019.

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