Marketing Executive

KR Group
Lancashire, UK
14 Aug 2019
02 Sep 2019
Contract Type
Full Time
Are you a brand and advertising specialist who can use our channels to educate customers, drive growth and increase traffic to site?

This is a real chance for someone to come in and make a difference!

You'll need to plan, manage and implement new creative campaigns, generate leads through marketing media and support in the delivery of the overarching strategy.

This role is ideally suited to a career minded, commercial, ambitious individual who is looking for that unique opportunity to prove what they can do.

This job will give you some fantastic opportunities to work across medias, with a variety of people at all levels of seniority.

Developing and implementing briefs for creative development across press and partners activity
Reviewing and challenging creative output to ensure it adheres to briefs and drives results
Ensuring adherence to schedules to ensure timely delivery of assets
Ensuring relevant stakeholder engagement and approval of all activity
Responsible for compliance sign-off process for all activity
Supporting the Senior Advertising and Brand Manager in the day-to-day management of media agency, advertising agency and internal administrative requirements
Supporting the Senior Advertising Manager in the delivery and management of Champion/Challenger campaigns
Commercial Objectives - support delivery and growth of enquiry volumes
Brand objectives - Ensuring understanding of brand positioning through consistent and compelling messaging
Key relationships -Press partners, Design Team, Advertising Agency, Media Agency, Content Manager, ComplianceMarketing Executive | Advertising | Brand | Media planning | Marketing


You will enjoy a salary of upto £27,000 per annum 22 days holiday plus 1 day more per year of service Life assurance Healthcare scheme Pension scheme Monthly fresh fruit Dress down Fridays

Essential Skills

Significant creative development experience in both brand and direct response creative development
Excellent communication skills at all levels within the business, both written and verbal
Excellent written skills with experience in editing, proof reading and copywriting
Financial services experience would be advantageous but is not a pre-requisite
CRM systems experience a significant advantage
Experienced in Microsoft Office, competent at producing Excel reports, Powerpoint presentations etc.
Strong relationship building skills
Excellent communication and planning skills
Confident talking to customers and third parties over the phone and in person
Creative and enthusiastic
Excellent attention to detail
Comfortable working in a team
Proactive / self-motivated

Desirable Skills

If you can appreciate the unique creative challenges that come from marketing within a regulated industry then that's a bonus
Good grasp of media planning and evaluation of proposed schedules

About Company

The KR Group is a leading financial services group for those both in and approaching their retirement. The Group's main activities are equity release, estate planning, annuities and retirement planning. Subsidiaries of the Group include Key Retirement, Key Partnerships, and more 2 life. Between these companies, we offer products including equity release, retirement planning, and estate planning. Private equity owned by Partners Group, we lead the market in Equity Release. Retired homeowners cashed in more than £3 billion of property wealth in 2017 as the equity release market expanded at a record rate

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