Digital Marketing Execuitve

Recruiter
The Talent Group
Location
Frimley, UK
Salary
Competitive
Posted
19 Aug 2019
Closes
29 Aug 2019
Ref
1222806487
Contract Type
Permanent
Hours
Full Time
Job title: Digital Marketing Executive

Salary: £26,000 - £28,000

Location: Camberley

Are you an experience Digital Marketer with strong social media experience? Do you have a passion of Pets or knowledge of the pet industry? If so, we would like to hear from you...

We are looking for a well organised, enthusiastic and proactive Digital Marketing Executive to plan and execute a wide range of marketing activities both online and offline and to support the Sales & Marketing Manager. Experience in digital content marketing, (social media, email marketing, SEO, analytics), PR and an excellent copy- writing skills are essential. This is a varied role with scope to grow.

As a Digital Marketing Executive your duties will include:

* Day-to-day execution of social media and other marketing activities

* Execute multi-channel marketing campaigns leveraging social media, email marketing (Mailchimp), online and offline advertising and help organise events to drive customer sales

* Establish show planning, logistics and post show reporting ensuring measurable ROI

* Manage sponsorship requests and partners and influencers involvement in promoting the business

* Create weekly/monthly/quarterly reports for Facebook, LinkedIn, Twitter, Pinterest, Adwords, SEO, GA and other metrics systems

* Create a monthly and annual content plan, including sourcing new content and themes and ensuring all events are included

* Assist the Sales & Marketing Manager with PR communications and advertising

* Identify and optimise PR opportunities and manage PR relationship working in conjunction with the Sales & Marketing manager

* Create content for editorials, source promotional material, produce visual content (blog imagery, infographics, videos, etc.)

* Review industry publications, 3rd party websites and newsletters

* Collate content from our bloggers, ensure uploaded to website and used on social media

* Create variety of digital content and communications including but not limited to, website content, digital banners, 3rd party advertising, content for social sites and sales materials

* Conduct market research, competitor analysis and report on a regular basis

* Design and implement surveys to understand customer needs and satisfaction when required

* Any other relevant marketing tasks delegated by the Sales & Marketing Manager to achieved marketing objectives.

The successful Digital Marketing Executive will have the following skills / experience:

* A minimum of 2 years' experience in digital marketing, (social media and email marketing), website management, SEO and a strong copywriting skills are vital

* Have managed social media accounts, including Facebook Messenger and/or Live Chat, confidently

* Experience in email marketing, including Mailchimp (knowledge in basic html coding is a definite advantage)

* Experience with SEO and web traffic metrics, Google Analytics, Facebook Insights and others

* Executed a wide range of marketing activities both online and offline

* Lead generation communication skills and be able to help raise the company profile through quality content features and PR materials

* Ability to prioritise workload, project management and multi-task

* Able to use initiative and work in an organised fashion, often under pressure

* Good problem-solving skills, 'Can do', 'working together mindset' and positive attitude

* Team working skills, confident, exceptional attention to detail, discrete, trustworthy and reliable

* Qualification in Digital Marketing and or CIM would be a plus

* Previous experience within a similar role (ideally within FMCG or Pet Industry)

* Passion for pets.

To apply for this position of Digital Marketing Executive please click on button shown or contact Simon Hogg for further information

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