Marketing Content Manager (Web, Communications, Events)

GBR Recruitment Limited
Rushden, UK
19 Aug 2019
31 Aug 2019
Contract Type
Full Time
GBR Recruitment Ltd are working on behalf of a well established progressive manufacturing business recruiting for an experienced Marketing Content Manager (Web, Digital, Events, Communicatons & Physical) to produce eye catching creative content to aid the companies continued growth & building wide spread brand awareness across the market place utilising state of the art marketing techniques & strategies.

You will be innovative with a creative flair across both text & visual contents as well as putting together effective communication plans across all UK brands.

Communications Strategy:

* Produce and implement the communication plan for the different inter-company brands

* Pilot the communication plan of the UK brands

* Assist in the implementation of an annual budget and ensure reliable management and follow-up.

Content Management

* Put together and lead the content communication strategy

* Design the content for different products across differing market segments

* Write, manage, proof read & edit the creation of texts and visuals for all types of medias and tools (printed or digital)

* Control the content management system (editorial, visual, video)

* Ensure the consistent delivery of the communication strategy across all of the UK brands

* Responsible for the editorial plan and establishishing a strong working relationship with the press and creative agencies for all brands

* Analysis of the market place and all competitors

* Effectively collaborate with colleagues internally as well as identify and engage with external industry influencers to ensure content is relevant and compelling

* Innovately push the creative boundaries in order to generate fresh content ideas that connect with our target audience in new ways that expand our reach

* Analyse content performance on an ongoing basis to test and optimise the effectiveness of the marketing content

Communication Projects

* Manage the communication for product launches, including the complete communication plan and the management and creation of relevant marketing tools

* Manage communication budget for projects

* Coordinate the process and creation of all necessary media tools and follow-up all stages from detailed schedules

* Graphics management & coordination

* Follow-up of the production of marketing and communication tools (brochures, books, bundles )

* Communication of all launches

* Coordinate the translation of the marketing content

* Manage events (trade shows, parties, meetings, showroom openings) relating to launches of ranges or collections

* Present the communication strategy and marketing tools related to specific launches

Skills, Experience & Qualifications:

* Ideally Degree qualified or time served in another Marketing Content Manager role within a Group of companies or single company

* 360 Degree B2B & B2C Marketing experience (Digital, Physical, Social Media, PR, Events & Communications)

* Communications Strategist

* Strong website management skills

* SEO / Google Analytics knowledge

* Ideally with UK, European & International marketing content experience across multiple channels

Interviews to take place ASAP

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