Marketing Content Manager (Web, Communications, Events)

Recruiter
GBR Recruitment Limited
Location
Rushden, UK
Salary
Competitive
Posted
19 Aug 2019
Closes
31 Aug 2019
Ref
1222806237
Contract Type
Permanent
Hours
Full Time
GBR Recruitment Ltd are working on behalf of a well established progressive manufacturing business recruiting for an experienced Marketing Content Manager (Web, Digital, Events, Communicatons & Physical) to produce eye catching creative content to aid the companies continued growth & building wide spread brand awareness across the market place utilising state of the art marketing techniques & strategies.

You will be innovative with a creative flair across both text & visual contents as well as putting together effective communication plans across all UK brands.

Communications Strategy:

* Produce and implement the communication plan for the different inter-company brands

* Pilot the communication plan of the UK brands

* Assist in the implementation of an annual budget and ensure reliable management and follow-up.

Content Management

* Put together and lead the content communication strategy

* Design the content for different products across differing market segments

* Write, manage, proof read & edit the creation of texts and visuals for all types of medias and tools (printed or digital)

* Control the content management system (editorial, visual, video)

* Ensure the consistent delivery of the communication strategy across all of the UK brands

* Responsible for the editorial plan and establishishing a strong working relationship with the press and creative agencies for all brands

* Analysis of the market place and all competitors

* Effectively collaborate with colleagues internally as well as identify and engage with external industry influencers to ensure content is relevant and compelling

* Innovately push the creative boundaries in order to generate fresh content ideas that connect with our target audience in new ways that expand our reach

* Analyse content performance on an ongoing basis to test and optimise the effectiveness of the marketing content

Communication Projects

* Manage the communication for product launches, including the complete communication plan and the management and creation of relevant marketing tools

* Manage communication budget for projects

* Coordinate the process and creation of all necessary media tools and follow-up all stages from detailed schedules

* Graphics management & coordination

* Follow-up of the production of marketing and communication tools (brochures, books, bundles )

* Communication of all launches

* Coordinate the translation of the marketing content

* Manage events (trade shows, parties, meetings, showroom openings) relating to launches of ranges or collections

* Present the communication strategy and marketing tools related to specific launches

Skills, Experience & Qualifications:

* Ideally Degree qualified or time served in another Marketing Content Manager role within a Group of companies or single company

* 360 Degree B2B & B2C Marketing experience (Digital, Physical, Social Media, PR, Events & Communications)

* Communications Strategist

* Strong website management skills

* SEO / Google Analytics knowledge

* Ideally with UK, European & International marketing content experience across multiple channels

Interviews to take place ASAP

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