Marketing Analyst

Recruiter
Parkside Recruitment.
Location
Uxbridge, UK
Salary
Competitive
Posted
25 Jul 2019
Closes
22 Aug 2019
Ref
1218141183
Contract Type
Permanent
Hours
Full Time
An exciting , dynamic and forward thinking company whose technologies , expertise and platforms allow customers to go beyond technologies and tackle their business problems. We are looking for talented, passionate people who love challenges, who are dedicated and want to join an already amazing and talented team , you will be arriving at an exciting time as the company is a in a period of growth and are seeing excellent results across the EMEA region.

Marketing business and performance analyst who has experience of managing and analysing sales and marketing performance , the role is part technical project manager, part administrator but mainly performance analyst. The primary responsibilities are to analyse demand generation and brand outreach programmes as well as supporting digital campaign execution and act as day to day marketing automation platform business manager, coordinating development , supporting maintenance projects between IT and external partners . Expertise in Salesforce , Pardot , Google and other business analytical and reporting tools which link in with marketing automation.

Description:
  • Partner with sales and marketing leadership to determine ways to continuously optimize marketing and sales processes and systems to increase MQL volumes and sales conversion rates.
  • Assist in the configuration of digital campaigns with Google, Linked In, G2 Crowd, TechTarget and others.
  • Provide detailed analysis of campaign performance across various tactics (content syndication, ad words, AI Chat, and email including lead to closed-won and sales funnel reporting.
  • Manage marketing automation projects in coordination with internal IT resources and external agency support
  • Work with stakeholders to define business requirements and translate them to functional requirements for new projects and deployments
  • Work with our management team to establish suitable processes to drive end-user adoption and compliance for new programs or technology rollouts
  • Manage all marketing automation administrative functions including user account administration, system performance reports and dashboards, workflows, system governance and clean up
  • Key Qualifications:
  • 5+ years experience working in either a business analyst or admin role with Salesforce CRM and Marketing Automation products
  • Salesforce Sales Cloud and Pardot Admin certifications preferred
  • Experience creating performance dashboards in Pardot, Salesforce CRM and Einstein Analytics.
  • Ownership mentality for marketing automation platform (Pardot) to resolve any issues impacting system support and performance
  • Passion for learning and willingness to become admin certified with any new additions to the marketing and sales technology stack
  • Experience working with global stakeholders

So if you are passionate, dedicated love challenges and want to work for a leader in workplace innovation and have Marketing campaign management skills then please get in touch.

Stuart John 07867456042

Parkside Recruitment Ltd is acting as an Employment Business in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.

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