Digital Marketing Strategist - Paid Media Planning / Buying
- Full Time
Digital Marketing Strategist - Paid Media Planning / Buying - Best Place to Work 2019
£40,000 - £43,000 + + Friendly Environment, Work-Life Balance + Health, Pension & other Perks
Excellent career-development opportunity for a strategic and creative Performance Paid Media Specialist looking for a new and exciting position. You'll be joining a family-like agency, part of an independent collaborative group of specialist agencies that creates stunning work for much loved global and fast-growing FMCG and Consumer brands.
A little about us.
We are a Creative & Media Agency that is values-driven that genuinely puts people first.
We stay ahead of the game by hiring smart thinkers and giving them back what they put in: through rapid progression, industry-leading benefits and a culture which was recently named in Campaign’s Best Places to Work 2019.
The Digital Marketing Strategist Role:
This role fits within the Audience team of the agency, focused on delivering channel agnostic media solutions to brands to assist with overcoming brands challenges.
This role is a combination of planning and buying media primarily across search, social and display (direct & programmatic) with opportunities to explore other suitable platforms such as AV, out of home and print. You’ll be expected to manage a range of accounts, consistently going above and beyond for clients and delivering innovative digital solutions where possible.
Digital Marketing Strategist Key Responsibilities:
+ Day to day contact and account lead for a portfolio of accounts, driving innovation and fresh thinking across the account that align with client requirements.
+ Creation of cross channel media strategies and media plans, primarily digital.
+ Define and maintain audience and data approaches, providing ongoing strategic recommendations and optimisations.
+ Owns the response to client brief, ensuring that we are able to develop approaches that align with client objectives and are able to demonstrate media expertise.
+ Campaign set up, implementation, optimisation and reporting across relevant digital channels.
+ Delivering insight led reports to clients to assist in evolving the media approach, providing strategic feedback and learnings from campaign activity.
+ Collaborating closely with media partners to align performance against client expectation and new opportunities.
+ Ability to conduct inventory research, competitive landscape analysis and opportunity analysis.
+ Contribute to new business pitches (ad hoc)
Skills and Experience you need to have:
+ Comprehensive understanding of paid digital channels including search, display (direct & programmatic), and paid social. A general understanding of AV, OOH and print is desirable.
+ Experienced in managing campaigns in an agency environment from developing clear strategies and rationale, optimising for performance and developing and reporting back on insights.
+ A detailed understanding of traditional reservation buys and real time bidding.
+ Ability to confidently work with data to drive insights and recommendations
+ Strong communication skills, positive can-do attitude and ability to keep calm under pressure
+ Ability to work autonomously, using own initiative, prioritise work load and handle multiple tasks
+ Attention to detail is key.
+ Passionate about continuous improvement and optimise client’s media campaigns and approaches
+ Confident in presenting approaches and reports to clients
What we offer in return:
+ Private health insurance
+ Travel insurance
+ Company holidays
+ Quarterly professional development programme
+ 24 days holiday
+ Flexible working hours
+ Regular team get togethers and socials
+ Christmas and Summer parties.
Your Background / Previous Roles May Include:
Performance Media Manager, Biddable Strategist, Paid Media Account Executive, Paid Media Account Manager, Performance Media Campaign Manager, Paid Media Strategist, Biddable Media Manager. Media Manager, Digital Media Manager
Interested? Apply here for a fast-track path to the Hiring Manager
If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.
Apply for Digital Marketing Strategist - Paid Media Planning / Buying
Already uploaded your CV? Sign in to apply instantly