Marketing Executive

Recruiter
Study Group UK Ltd
Location
Brighton, UK
Salary
Competitive
Posted
19 Jul 2019
Closes
02 Aug 2019
Ref
1201155220
Contract Type
Permanent
Hours
Full Time
Job Purpose:
  • Supports Marketing Manager(s) in maximising the commercial potential of Study Group brands
  • Co-ordinates the delivery of marketing activities as directed by the Marketing Manager to drive sales and improve profitability
  • Co-ordinate delivery of marketing activities in a complex matrix environment

Key Responsibilities:
  • Work with and Marketing Managers for International Study Centre brands to implement marketing plans according to the student journey
  • Co-ordinate the briefing, creation and implementation in a timely manner of marketing activities across a range of channels e.g. web, social media and print
  • Analyse and report performance data to assess whether the objectives are being met and identify trends and opportunities
  • Actively participate in reviewing marketing activity including analysing results, identifying lessons learned and sharing best practices
  • Maintain the accuracy of public information covering all marketing collateral and websites
  • Gather and communicate opportunities for content that support the student journey and help to maintain social media activity (as required).
  • Continually seek to improve the customer experience by listening to and acting on student needs
  • Undertake desk research including competitor and market analysis
  • Administrative duties including keeping data in IT systems current
  • Support portfolio marketing activity and other project work as required.

KPIs:
  • Support of the delivery of a range of sales tools according to the brand marketing plan and student journey
  • Be pro-active in gathering and communicating content opportunities that support the student journey
  • Ensure accuracy of public information on websites
  • Organisational Compliance
  • Comply with Study Group policies and applicable laws including those in relation, but not limited to: Workplace Health and Safety; Anti-Discrimination and Harassment, Anti-Bribery and Anti-Corruption and those specifically relevant to the position and authority of the job holder.

Geographical Scope:
  • Based in Brighton with occasional travel to Study Group centres in the UK

Qualifications & Training:
  • Degree, or relevant qualification in Marketing desirable

Experience Required:
  • Previous marketing knowledge or expertise beneficial
  • Fluent in English with excellent written and oral skills
  • Ability to work within tight deadlines and juggling priorities

Key Benefits:
  • 25 days holiday
  • Enhanced pension scheme,
  • season ticket loans,
  • cycle to work scheme,
  • Wellbeing centre, and much more.

ABOUT US

Study Group is the leading provider of international education, driving success for our students and partners. We believe in a better world through education, and work with universities which are as motivated by driving student success and outcomes as we are. Voted as the 2017 and 2018 Global Pathway Provider of the year, our people are united with the shared ambition of providing a world-class UK education to talented students from across the globe.

ORGANISATIONAL COMPLIANCE

Study Group is committed to safeguarding and promoting the welfare of its students, and expects all staff and volunteers to share the same dedication. Applicants will be required to undergo child protection screening appropriate to the role, including checks with past employers, an Enhanced Check from the Disclosure and Barring Service (DBS) and overseas criminal records if appropriate.

Study Group processes your information in line with data protection regulations. Please see our Privacy Policy.

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