Digital Marketing Executive

Good Energy
Chippenham, UK
03 Jul 2019
24 Jul 2019
Contract Type
Full Time
About Us

One of the biggest things we can all do to tackle climate change is switch to clean power. At Good Energy, we've been giving people that choice since 1999. We supply thousands of homes and businesses with 100% renewable electricity, sourced from local, independent generators. And, by working with our customers, generators and investors, we're achieving our purpose of powering a cleaner, greener future together.

We're now beginning an exciting new chapter in our story, which will see us explore innovative ways to help more and more homes and businesses use clean, renewable power. To do this, we need talented people to join us. And that's where you come in. Join us, and become part of a team whose day-to-day work contributes to building a more sustainable world for us all.

About the role

This a great opportunity for an ambitious digital marketer who wants to apply their experience within a purpose led business. You will support the planning, delivery and optimisation of all digital channels. By working closely with our in-house digital capabilities and reporting directly into the Digital Marketing Manager, you will have the opportunity to learn, grow and test yourself in our collaborative and fast-paced environment.

As Digital Marketing Executive, you'll have an overall focus on acquiring and retaining customers through effective digital channels, developing and delivering effective digital marketing campaigns. You will support in devising strategies to drive online traffic to our company website and will track the online activity to customer conversion rates whilst looking at improvements to the website to enhance this. You'll use a range of techniques including paid search, SEO and PPC to montior campaigns on performance and return on investment and make recommendations to improve results.

You will support in the delivery of the social media strategy implementation as well as its ongoing development as well as managing our online brand and product campaigns to raise our brand awareness. Its really key that you look at how we continulally develop our digital presence by keeping at the forefront of new digital technologies.

You'll work with the wider team to manage our external agency relationships and affiliate online partnerships

About you

This is a great opportunity for an ambitious digital marketer who can demonstrate previous experience of successful digital marketing across SEO, Affiliate, Paid and Social media. You'll have previous experience using Content Management Systems, as well as an understanding of HTML/CSS and the ability to create landing pages and email templates. With strong influencing and stakeholder management skills, you'll be confident working with people at all levels across the organisation. It would be a distinct advantage if you also have experience of Photoshop, Google analytics and managing email platforms.

You don't have to have a background in renewable energy but you must be motivated by working for a purpose and values led organisation, and have the capability to learn about a complex industry, fast.

About our benefits

We also have some amazing benefits that we offer our people, including:

* Travel allowance at all levels
* Green Travel Allowance
* Bonus at all levels
* Pension matched up to 7.5%
* 5 weeks annual leave with option to buy more
* Flexible working practices across many roles

Along with many more benefits

Our Purpose: 'Powering the choice of cleaner greener future, together'

Our Values:

We are straightforward in how we communicate with each other and get things done

We are determined and resilient, overcoming challenges to realise our purpose together.

We value people's differences and recognise the strength they give us when we work together

In fulfilling our purpose, we aim to balance fairly the needs of our people with those of our customers, our shareholders and our futureholders.

Good Energy is based in Chippenham, Wiltshire. We've been here since the very beginning, and are busy planning a new state-of-the-art headquarters to call our future home. We're just a two-minute walk away from the train station, with fast connections to Bristol, Swindon and the surrounding area.

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