Content Marketing Executive

Recruiter
Love Recruitment Limited
Location
Poole, UK
Salary
Competitive
Posted
22 Jul 2019
Closes
27 Jul 2019
Ref
1212476904
Contract Type
Permanent
Hours
Full Time
Content Marketing Executive

Leading Careers Provider

Poole

Salary - £26,000

If you're a passionate creative who is looking for a new challenge, we want to hear from you.

My client is currently searching for a new Content Marketing Executive to join their team based in Poole. As one of the UK's leading Full-Service Careers providers they are looking for the ideal person to help them creating eye catching and engaging content across various platforms including web, social, email, blogs and internal collateral. They specialise in helping people get their dream job, so for them it's important you love what you do.

With a strong focus on lead acquisition, brand awareness and engagement this role is an incredible opportunity for someone who can create engaging and persuasive collateral - both written and designed. As well as the ability to manage social channels effectively with a customer acquisition mindset.

The role is heavily design based, so artistic creativity, excellent time-management and strong understanding of Adobe Creative Cloud products is a must. The remaining time will be spent managing our social media channels, blog and email creation as well as other content as and when required.

A day in the life of a Content Marketing Executive:
  • Creating marketing collateral which can be used digitally across website, blogs, infographics, eGuides, advertising banners and more
  • Work with Head of Marketing to develop a content strategy aligned with short-term and long-term marketing targets and goals
  • Create and publish valuable and engaging content
  • Work closely with the Technical Digital Marketing Manager to brief both web content, look & feel changes covering both UX and SEO improvements
  • Optimise content according to SEO best practices and keyword collections best practice
  • Use Google Analytics to analyse the performance, test and refine our content offering
  • Plan effective social strategies
  • Design new email templates along with brochure templates and course outline documents

The above is not an exhaustive list of duties and you will be expected to perform different tasks as and when required.

The perfect candidate will have:
  • 2 years of experience creating engaging content
  • Ability to create content that will engage and persuade users
  • Social media management capabilities
  • Highly proficient using Adobe Creative Cloud - especially InDesign, Illustrator and Photoshop (this is a must)
  • Excellent organisational and communication skills
  • Able to put the customer at the heart of everything they do
  • Comfortable using Google Analytics and other analytical platforms
  • Understanding of social and organic channels
  • Impeccable attention to detail
  • Personable team player
  • Passion for creative design

Great to have, but not essential:
  • Basic HTML5 and CSS3 skills
  • UX and web design experience
  • Photography skills
  • Google Analytics Individual Qualification
  • Confidence using Facebook's ad platform
  • Experience using Google Optimize / other CRO platforms
  • CRM knowledge - Salesforce Pardot or similar
  • Email marketing and marketing automation platform experience (MAP)

If you are currently in a Content Marketing Executive position or are looking to take that next step contact us for more information about this role!

Interviews ASAP

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