Content Marketing Executive

Recruiter
Future Employment Ltd
Location
Poole, UK
Salary
Competitive
Posted
20 Jul 2019
Closes
27 Jul 2019
Ref
1180123115
Contract Type
Permanent
Hours
Full Time
The role of Content Marketing Executive is an integral part of this west established Education and Training Company. The successful candidate will play a key part in shaping the strategic marketing for the business; seeing new initiatives through from inception to completion. You will enjoy a competitive salary, a great relaxed office environment and excellent benefits.

As the Content Marketing Executive you will be responsible for:
  • Creating collateral which can be used digitally, this may include: Website copy, Blogs, Infographics, eGuides, Brochures, Graphics and digital advertising banners, Whitepapers and Course documents.
  • Work with HOM to develop a content strategy aligned with short-term and long-term targets and goals
  • Create and publish valuable and engaging material
  • Work closely with the Digital Manager to brief web updates, look & feel changes for both UX and SEO improvements
  • Optimise according to SEO best practices and keyword collections best practice
  • Use Google Analytics to analyse the performance, test and refine our offering
  • Working with the HOM, create an editorial calendar to ensure on-time delivery of blog and social media
  • Planning effective social strategies - making data-driven decisions to maximise return from these efforts
  • Designing new email templates as well as brochure templates, eGuides and course outline documents.

The successful candidate for the role must have:
  • At least 3 years' experience as an executive, with ideally 2 years spent hands-on creating engaging marketing content
  • Comfortable in Google Analytics and other analytical platforms
  • Ability to create materials that will engage and persuade users
  • Highly proficient using Adobe Creative Cloud - especially InDesign, Illustrator and Photoshop (this is a must)
  • Understanding of social and organic channels and how to manipulate them

Desirable:
  • Strong business and commercial acumen
  • Basic HTML5 and CSS3 skills
  • UX and web design experience
  • Cross media ability, specifically photography
  • Google Analytics Individual Qualification
  • Hands on experience with Facebook's ad platform
  • Experience using Google Optimize / other CRO platforms
  • Experience briefing technical web pieces
  • CRM knowledge - Salesforce Pardot or similar
  • Email automation platform experience (MAP)

In return the Content Marketing Executive will receive a basic salary of £26,000. You will also receive 25 days Holiday plus Bank Holidays (which will go up to 27 Days Plus Bank Holidays on length of service). The office boasts a soft drinks fridge and pool table. There is free parking for those with length of service.

To apply for the position, click "Apply Now" to send us your CV.

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