Head of Marketing

Recruiter
360 RESOURCING SOLUTIONS
Location
Lostock Hall, UK
Salary
Competitive
Posted
23 Jul 2019
Closes
27 Jul 2019
Ref
1205420147
Contract Type
Permanent
Hours
Full Time
Our client has a newopportunity for a Head of Marketing to join the team based in Bolton (also covering other sites). You will join them on a full time, permanentbasisand receive a highly competitive salary of £42,000 - £45,000 per annum depending on experience plus performance based annual bonus (up to 10%) and benefits.

Established in 2004, they have grown from a young, ambitious luxury travel start-up to being bought by a hugely successful insurance company in 2014. They're experiencing year on year growth, but they want more!

About the Head of Marketing role:

This role is an important leadership role within the Marketing team. You will bring high-level marketing expertise that will enable you to champion the needs of the customer and create a best-in-class marketing function - leading the marketing team and providing clear direction.

In return for joining them, you will receive:

- Annual bonus scheme related to company and individual performance

- Discounted holidays to their amazing portfolio of products

- Employee lifestyle benefits and concessions

- They like to have treats too. Whether it's one of the hotel partners arranging a Thai feast for lunch, the Summer and Christmas parties, or a round of pasties for a job well done, you'll be well fed.

- Free Share scheme (after period of service)

- Employee of the month award scheme

- Dress down Fridays

Key responsibilities of the Head of Marketing:

- Set the marketing strategy and plan for the company to achieve lead volumes, revenue, margin and PBT objectives

- Lead the development and creation of annual marketing plans and budgets contributing to commercial business plans and manage the marketing spend and efficiency

- Lead the demand generation activity, attracting new customers to plan

- Act as customer champion, understanding customer needs and driving change as necessary to ensure they are is a relevant, preferred brand

- Lead relationships with external suppliers - such as media, creative and digital agencies, building strong and supportive ways of working

- Coach, develop and manage the marketing team, ensuring the team have the right skills, competencies and are engaged

- Developing a plan to test non-digital channels such as press, TV, radio and outdoor

- Strategizing and delivering all online (social, search and display) media management

- Develop and manage new paid social strategy

- Plan & Implement brand awareness campaigns across Google Display Network, Instagram, Facebook & YouTube advertising from planning all the way through to implementation

- Developing customer segmentation models and CRM strategies to maximise customer retention and spend via a range of marketing channels including email, paid social, and direct mail

The duties listed are not exhaustive.

Experience required to be the Head of Marketing:

- Proven ability to develop and implement a successful marketing strategy

- Proven change management skills, including the ability to constantly seek out and capitalise on new opportunities

- Digitally savvy with an understanding of, and desire to exploit new and emerging marketing channels and tools

- Highly numerate and literate with a strong commercial focus

- Well-developed communication and leadership skills, able to operate in a fast decision-making and entrepreneurial environment

- High integrity, capable of driving and implementing change

- Ability to deliver credibility, winning the respect and co-operation of colleagues at all levels

- Highly collaborative and seeks to build strong working relationships with stakeholders

- Experienced in leading and managing a team

- Graduate calibre, Ideally holding CIM/IDM postgraduate diploma in marketing or similar

- Excellent communicator - verbal, written and listening

- Organised with excellent time and workload management

If you would like to join the team as their Head of Marketing, or find out more information, then please click 'apply' today - they'd love to hear from you!

Similar jobs

Similar jobs