Head of Marketing

Lostock Hall, UK
23 Jul 2019
27 Jul 2019
Contract Type
Full Time
Our client has a newopportunity for a Head of Marketing to join the team based in Bolton (also covering other sites). You will join them on a full time, permanentbasisand receive a highly competitive salary of £42,000 - £45,000 per annum depending on experience plus performance based annual bonus (up to 10%) and benefits.

Established in 2004, they have grown from a young, ambitious luxury travel start-up to being bought by a hugely successful insurance company in 2014. They're experiencing year on year growth, but they want more!

About the Head of Marketing role:

This role is an important leadership role within the Marketing team. You will bring high-level marketing expertise that will enable you to champion the needs of the customer and create a best-in-class marketing function - leading the marketing team and providing clear direction.

In return for joining them, you will receive:

- Annual bonus scheme related to company and individual performance

- Discounted holidays to their amazing portfolio of products

- Employee lifestyle benefits and concessions

- They like to have treats too. Whether it's one of the hotel partners arranging a Thai feast for lunch, the Summer and Christmas parties, or a round of pasties for a job well done, you'll be well fed.

- Free Share scheme (after period of service)

- Employee of the month award scheme

- Dress down Fridays

Key responsibilities of the Head of Marketing:

- Set the marketing strategy and plan for the company to achieve lead volumes, revenue, margin and PBT objectives

- Lead the development and creation of annual marketing plans and budgets contributing to commercial business plans and manage the marketing spend and efficiency

- Lead the demand generation activity, attracting new customers to plan

- Act as customer champion, understanding customer needs and driving change as necessary to ensure they are is a relevant, preferred brand

- Lead relationships with external suppliers - such as media, creative and digital agencies, building strong and supportive ways of working

- Coach, develop and manage the marketing team, ensuring the team have the right skills, competencies and are engaged

- Developing a plan to test non-digital channels such as press, TV, radio and outdoor

- Strategizing and delivering all online (social, search and display) media management

- Develop and manage new paid social strategy

- Plan & Implement brand awareness campaigns across Google Display Network, Instagram, Facebook & YouTube advertising from planning all the way through to implementation

- Developing customer segmentation models and CRM strategies to maximise customer retention and spend via a range of marketing channels including email, paid social, and direct mail

The duties listed are not exhaustive.

Experience required to be the Head of Marketing:

- Proven ability to develop and implement a successful marketing strategy

- Proven change management skills, including the ability to constantly seek out and capitalise on new opportunities

- Digitally savvy with an understanding of, and desire to exploit new and emerging marketing channels and tools

- Highly numerate and literate with a strong commercial focus

- Well-developed communication and leadership skills, able to operate in a fast decision-making and entrepreneurial environment

- High integrity, capable of driving and implementing change

- Ability to deliver credibility, winning the respect and co-operation of colleagues at all levels

- Highly collaborative and seeks to build strong working relationships with stakeholders

- Experienced in leading and managing a team

- Graduate calibre, Ideally holding CIM/IDM postgraduate diploma in marketing or similar

- Excellent communicator - verbal, written and listening

- Organised with excellent time and workload management

If you would like to join the team as their Head of Marketing, or find out more information, then please click 'apply' today - they'd love to hear from you!

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