VP Marketing

Electronic Theatre
South Bank, UK
20 Jul 2019
18 Aug 2019
Contract Type
Full Time
*The Job:*
The VP Marketing will be responsible for all campaigns & communications (from planning to execution); developing brand (incl. assets & voice); and managing communication execution (directly and through specialist agencies). You will own ET social media presence and create content with contract specialists.
This position involves wearing many different hats: leading the marketing team, project planning, managing stakeholders, and getting things done. All of this will need to be achieved against challenging delivery timescales, with multiple moving parts. You'll get your hands dirty with tactical implementations and 'test and learn' approach to achieving growth.

*The Work:*
-Develop overall campaign strategy; create, plan and manage engaging campaigns communications & assets that align with our brand
-Lead campaigns across multiple channels to enhance brand awareness, customer consideration and conversion
-Build and develop brand assets and voice, guiding the team and partners in how to create on-brand and relevant comms
-Interpret data measuring campaign success in order to do more of what is working, and less of what is not; report performance across the ET team
-Build ET's brand awareness through PR, brand partnerships and campaigns
-Regularly monitor and QA the Website, Blog and social media channels to ensure all content is accurate and in-line with current brand campaigns
-Build community and brand health by empowering brand ambassadors and responding to customer inquiries
-Manage photo & video partners and liaise with central team to efficiently manage content across channels
-Lead a culture of continuous innovation, big and small, to improve customer experience and profitability month-by-month

*The Traits:*
-You eat, breathe and sleep digital content. You understand what is popular, what is trending and why. You can unpick the strategy behind the best marketing campaigns. You have creative flair, are an out of the box thinker and are keen to build your career across a broad range of marketing disciplines.
-You enjoy working as part of a fast-moving team and collaborate well with diverse personalities. You radiate positive energy, are passionate about the work you do and are a curious person with an interest in the experience economy.

*The Details:*
Electronic Theatre (ET) has a mission to bring people together through shared play. We are getting ready to launch the next generation of Immersive Group Games from our offices in London. We are on the lookout for people who want more than a job - they want to help build a company that disrupts an entire industry. With ET you'll be given an opportunity to push your boundaries, to find out what you're capable of, to work with and learn from incredibly smart colleagues, and to enjoy the journey of building a business. Sound like something you can get on board with? Awesome.

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