Digital Marketing Manager

Crunch Poster
East London, UK
16 Jul 2019
24 Jul 2019
Contract Type
Full Time
Digital Perfomance Manager

Location: Bayford Street, London, E8 3SE

Contract: Full time (Mon - Fri)

About the Company:

IKAWA is a fast-growing start-up based in east London. We design and manufacture transformational, innovative systems to improve the quality and appreciation of coffee and have customers in over 70 countries worldwide. Our products currently consist of two types of coffee roasting machines together with supporting apps and a range of curated green coffees. The award winning IKAWA Sample Roaster is used by coffee professionals to advance coffee quality by helping them improve their evaluation of green coffees. It has already been disruptive in this sector and is now being used by industry leaders to enter and win global coffee competitions.

Our head office is in London Fields, East London. We have a sales office in Los Angeles and distributors worldwide.

The Digital Performance Manager Role:

This role will report to the Head of Marketing and play a crucial role in helping IKAWA deliver our marketing strategies, grow our customer base and improve our customers experiences. You will directly affect the business' success and will have an important role in shaping strategies as well as testing and rolling out new tactics, tools and campaigns.
  • Optimising sales funnel - from landing pages to checkout, including conversation tests, evaluating user experience, and other tactics
  • Managing the online shop
  • Creation and management of reporting key digital metrics to help the team continually improve our marketing
  • Analysis of data and providing insights on a regular basis to assist the team to make data driven decisions
  • Support from external experts is available
  • With support of Marketing Managers, a designer, and external agencies as needed, you will be responsible for strategy, implementation and optimisation of paid advertising including PPC, Shopping, Display and Paid Social
  • Recommendations around other channels including YouTube, etc.
  • You will be responsible for the management of the database, segmentation of customers and stakeholders
  • Build of emails using content provided by marketing managers
  • Send of emails, including more complex campaigns
  • Reporting and analysis to help ensure we maintain high relevance to our audiences
  • Managing complex campaigns through our CRM
  • Ensuring the database is properly structured and well maintained
  • Helping the business to get maximum value from the tools available - internal team training

Digital Performance Manager Requirements:
  • At least 2 years' experience in comparable roles and solid understanding of the digital landscape
  • Experience with paid social platforms (particularly Instagram and Facebook)
  • Excellent working knowledge of PPC, specifically Google Ads
  • Strong understanding of Google Analytics, Google Search Console, Google Data Studio and Tag Manager
  • In depth experience of email marketing
  • Comfortable using a WordPress website
  • Database and CRM tools and management (ideally Agile CRM or Salesforce)
  • Able to use Excel to an advanced standard
  • Highly analytical, proven ability to translate data into actionable insight

  • Experience managing ecommerce sites
  • Knowledge of WordPress / WooCommerce
  • Project management and experience managing external agencies
  • Degree in business, marketing or appropriate professional qualification

Digital Performance Manager Benefits:
  • Competitive salary, DOE
  • Company MacBook provided
  • Home Roaster
  • Team incentives and activities
  • Occasional travel
  • L&D opportunities
  • 22 days' holiday plus bank holidays
  • Company pension scheme
  • Ride to work scheme

If you think you are suitable for this Digital Performance Executive role, please apply now!

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