Associate Product Marketer

Brighton, UK
16 Jul 2019
22 Jul 2019
Contract Type
Full Time
Associate Product Marketer

Brandwatch is the global leader in social intelligence, working with the biggest brands and most admired agencies worldwide. Brandwatch collaborates extensively with an ecosystem of partners like Hootsuite, Spredfast, DOMO, Socialbakers and others. These partners play a strategically vital role for Brandwatch, helping our clients access a suite of social marketing solutions in a world of increasing marketing technology complexity and global demand.

This role is a unique opportunity to support the marketing in this area. Product Marketing is one of the most influential teams in Brandwatch. Working in this unit, you'll be pivotal in developing expertise in our and our partners' products and determining how best to amplify those through our commercial teams and in conjunction with our partners. Your work, your decisions, will drive the success of this important business area at a very exciting time of change and growth for the company. You'll also have guidance and training from Brandwatch's experienced product marketers and partnership team.

Successful partnerships at Brandwatch are key to our business model. This role is about making a difference, unlocking potential in our partnerships and our global commercial teams.

Ideally you have product, partner and campaign/field marketing experience and can blend those with your great people skills to get joint initiatives to market.

Why do we need you?

To increase the value of Brandwatch's commercial partner channel through intelligent, effective partner product marketing, enablement and campaign strategies.

Your role will include:
  • Coordinating effective marketing campaigns with a host of different partners that deliver measurable results.
  • Use the campaigns to generate market awareness but most importantly drive pipeline for our sales teams to follow up with.
  • Becoming an expert on the benefits each of our partnerships provide Brandwatch clients.
  • Develop use cases, core messaging and value propositions for each of our partnerships.
  • Teach our sales experts better ways to communicate our partnership benefits to clients through enablement presentations (in front of 50+ reps).
  • Educate our partner's sales teams on the benefits, core use cases and value propositions of Brandwatch's product portfolio.
  • Conduct market and customer research and share a thorough understanding of the industry with your peers.
  • Work with account management teams to drive adoption for partner solutions, and broadcast the success through case studies and events.

We need:
  • 1-3+ years of experience in product marketing, partner marketing or campaign marketing or a relevant undergraduate or postgraduate degree.
  • Documented examples of campaigns/projects you've run with measurable results (can be personal or work-related).
  • Experience presenting in front of large audiences.
  • Creative storyteller who can take the early concepts of a product and build a compelling message stating why it's valuable.
  • An avid writer who feels comfortable writing compelling long-form and short-form content about our integrations and products.

Experience you will gain in this role:
  • Exposure to wide portfolio of companies and solutions - get to work on new projects very frequently.
  • Broaden your skill set - touch on every part of the product marketing lifecycle.
  • Directly impact an important strategic initiative with high visibility.
  • Build extensive relationships with marketers and commercial teams globally in the social media technology market
  • Insight into high growth technology company strategy
  • Influence over the partner and channel strategy of an admired, successful SaaS business
  • Continued experience on pricing, positioning, product and campaign promotion activities

What we offer:

Benefits:We offer a range of benefits including; bike to work scheme, pension contribution and discounted gym memberships.

Culture:Brandwatch is a place where the lines between work and fun are blurred. As a growing international company, with 10 offices across the globe, communication is key to ensure everyone's voices are heard, and helps us maintain our flat structure. We listen and learn. We develop our staff. We care about everything, and above all we support each other.

Working for Brandwatch:Brandwatch Brighton is where it all began. We can be found in the vibrant North Laines in our brand new refurbished offices. Whilst we don't believe in stereotypes, we do host yoga classes and Juice Mondays. We have cupboards bursting with snacks, a well stocked drinks fridge, sushi lunches, flexible working spaces and you can enjoy one of our weekly massages right from the office.

To all recruitment agencies: Brandwatch does not accept agency resumes. Please do not forward resumes to our jobs alias or Brandwatch employees. Brandwatch is not responsible for any fees related to unsolicited resumes.

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