Digital Marketing Executive

Recruiter
TEFL Org
Location
Inverness, UK
Salary
Competitive
Posted
16 Jul 2019
Closes
23 Jul 2019
Ref
1210282328
Contract Type
Permanent
Hours
Full Time
Looking for an ambitious and friendly environment that offers the opportunity for dynamic self-starters to work across several marketing disciplines? If so, we're a pretty good place to start! We're looking for a savvy digital marketeer to join our Inverness office and we need someone who's always up to date on the latest marketing technology, news and trends. If that sounds like you, this could be the ideal opportunity for you to join TEFL Org at an exciting time. You'll be an integral team member, becoming the go-to person for anything to do with PPC and SEO and play a pivotal role in the customer conversion path. Your day-to-day will include managing our various paid search campaigns, driving online growth of the brand name, creating engaging advert content, analysing and optimising campaigns, and assisting your fellow marketing team on campaigns across our owned and paid channels. This role is perfect for someone who has at least 1+ years of experience working directly with PPC and SEO management. This position is permanent and full-time. On a day-to-day basis, the successful Digital Marketing Executive will be responsible for: Developing and overseeing digital marketing campaigns including creating and implementing engaging PPC AdWords copy and campaigns. Reporting on campaign efficiency and optimising performance Monitoring advertising accounts and flag any issues or significant findings. Maintaining and developing relationships with technology and software suppliers and build knowledge of new features and betas Managing and maintaining the organisation's SEO development of the website via SEO content auditing and optimisation, with clear ability to adapt to data learnings and recommendations. Tracking and analysing Google Analytics ecommerce data and traffic flow and providing regular internal reports. Attaining key performance indicators such as improving conversion, increased ROAS, improved CPAs. Championing the TEFL Org brand with support on content, outreach and marketing campaigns. We're looking for someone with the following skills and attributes: Experience and understanding of marketing principles A clear working knowledge of Paid Search Ability to self-organise and meet deadlines An understanding of Google Analytics and the ability to collect and analyse data Ambition and a can-do attitude. Dedication and a friendly personality Strong communication skills, as the role will involve both marketing and sales. The team is trained and multi-task in delivering in-bound telephone sales (or messenger/chat) sales for those wanting to TEFL. Impress us with: Intermediate knowledge of Google Analytics and a passion for tracking data and analysing all aspects with deliverable actions. Holding Google and Microsoft certifications An in-depth knowledge of Google AdWords across search, display, YouTube and GMail A thirst for the latest marketing information and technology innovations Strong research and data analysis abilities Your all-round marketing ability Are you ready to join us? We hope so! Send us your CV with a covering letter outlining your skills and why you think you're the perfect fit for TEFL Org. We look forward to hearing from you! Job Type: Full-time Salary: £24-28,000 per year

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