Senior Manager, Marketing UK/I

Recruiter
NetApp
Location
Uxbridge, UK
Salary
Competitive
Posted
22 Jul 2019
Closes
01 Aug 2019
Ref
1196399727
Contract Type
Permanent
Hours
Full Time
Job Summary
As Senior Manager, Marketing UK/I, you will lead the team responsible for planning, implementing and measuring marketing strategies and projects across the UK & Ireland. You will be responsible for executing global and building local integrated marketing plans, that emphasize funnel acceleration strategies and tactics. Additionally, you will be working closely with both marketing and sales leadership to plan and execute targeted campaigns. The primary intent of the role is to expand the adoption of current customers as well as to position the business for growth by entering new logos and market segments. You will be required to drive the go-to-market strategy based on marketing plans that are consistent with objectives in a high-growth data management and technology environment. This position is located in our UK HQ office in Uxbridge, and reports to the Senior Director, Marketing EMEA.Responsibilities
Develop and execute NetApp's marketing strategy and tactics for the UK/I, supporting the EMEA region and cross-area if required. Ensuring alignment between marketing programs and sales objectives.Develop the annual marketing plan for UK/I for various segments, designed to create awareness and build pipeline for NetApp solutions.Leading a cross-functional UK Marketing team, including direct reports and extended virtual team members.Identify audience segmentation strategy, vehicle and media mix recommendation, timing and forecast of results. Drive integrated marketing campaigns from inception to optimization with your local and cross-functional corporate marketing team based in EMEA and USA. This will include demand generation, brand awareness, events, field marketing, web/online marketing, communications, Digital and Social.Work with appropriate business unit groups (product marketing and strategy) to integrate existing and develop appropriate messaging platforms, content, and stories from which to build campaignsBrief, guide and work with a set of agencies, enrich your activities with own PR and Social Media activities.Manage project related budgets and responsibility for tracking and monitoring campaign.Strong networking with technology partners, peers, local and international team members.Job Requirements
10-12 years of related experience.Understanding of and interested in current Data Management, Technology and Cloud markets, relevant industry trends and competitive landscape. Strong leadership skills and ability to work with global, cross functional teams.Proficient presentation, customer service, business, and negotiation skills.Demonstrated ability to build integrated marketing plans which include campaigns, social media, PR, events and promotions.Experienced in all typical in person and digital marketing tactics.Ability to present and position marketing plans and concepts to different audiences.Excellent verbal and written communication skills. Passionate networker. High energy, enthusiasm and initiative.Proven ability to excel in a fast-paced environment.Strong team player with a positive attitude. Passion for digital, social skills are very highly rated.Knowledge in Creative, CRM and Content Management systems such as Eloqua, Sprinklr, Adobe, etc. is a plus.

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