SEO Manager

Recruiter
YELL
Location
Reading, UK
Salary
Competitive
Posted
18 Jul 2019
Closes
24 Jul 2019
Ref
1212106188
Contract Type
Permanent
Hours
Full Time
Yell are actively recruiting for a strategic SEO leader to join our head office based in Reading. The SEO Manager will manage one of our key assets, the Yell.com website by driving traffic through effective SEO. The SEO Manager will be experienced in handling complex technical and strategic SEO challenges in order to drive traffic growth and want to be involved in the growth that Yell is experiencing across our digital portfolio. You'll be a self-starter, owning your own work load, compassionate about what needs to be fixed and not being afraid to get involved in the implementation yourself.

The role
  • You'll have full ownership of the Yell.com website traffic and analytics.
  • Be responsible for the coordination of content Management - Website/Mobile Content Curation (content upload, tagging, SEO advice, SEO Metadata Entry).
  • Providing integration support for 3rd party campaigns and advertising or affiliate links.
  • Experience of Web Analytics would be an advantage (Configuration of Adobe Analytics or other tracking tools, monitoring, reporting, analysing results, identifying customer journeys).
  • Reporting on effectiveness of SEO and identification of problem areas that may affect search engine rankings.
  • Reporting against specific campaigns (impressions, click-through, etc.).

The person
  • A successful track record within SEO Management with an agency or in-house.
  • Significant experience working on large scale, complex & dynamic websites. Yell.com is not like your average site!
  • Experience dealing with Senior Stakeholders and communicating action plans & roadmaps.
  • Demonstrable success in SEO planning and understanding of SEO best practice.
  • Excellent knowledge of SEO tools for auditing, rankings, research (Google Search Console, SEMrush, Majestic SEO etc.).
  • A good understanding of web development code HTML, CSS, front end scripting (e.g. JavaScript), server technologies and application frameworks would be an advantage.
  • Full understanding of digital marketing channels, including PPC.
  • A creative thinker, who is up to date with the latest SEO trends.
  • An analytical person, who can regularly report on performance against KPI's to a senior audience.
  • An outstanding communicator, confident speaking or writing.
  • Passionate to make a real difference.

The company

For over 50 years Yell has specialised in helping small and medium sized businesses find and connect with customers. Our products include mobile optimised websites, Yell.com for Android™, iPhone™, Apple Watch™ and Search & Display advertising.

Our values; Knowledge, Relationships, Integrity, Passion & Results really matter and how we work is just as important as what we do.

For the third consecutive year, Yell has been recognised as one of the UK's best companies to work for according to Glassdoor.

At Yell we support equal opportunities. We aim to recruit, train and promote the best person for the job, to make full use of the talents and resources of all our people and to create a working environment free from unlawful discrimination, victimisation and harassment in which all individuals are treated with dignity and respect.

If you have a disability, a learning difficulty, a medical condition or individual need that you believe may affect your performance in selection, we'll be happy to make reasonable adjustments to our processes to enable you to perform at your best so please do let us know.

In order to be considered for this role you must be able to demonstrate proof of eligibility to work in the UK and hold a valid work visa if applicable.

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