B2C Marketing Executive

Recruiter
Longcross Recruitment Services Limited
Location
Weybridge, UK
Salary
Competitive
Posted
02 Jul 2019
Closes
23 Jul 2019
Ref
1191242668
Contract Type
Permanent
Hours
Full Time
We are looking for an enthusiastic and confident B2C Marketing Executive to join our marketing team. The B2C Marketing Executive should have an in-depth understanding of e-commerce strategy and will be responsible for digital marketing and consumer behaviour analysis. Our sales and marketing approach is guided by data as well as product and market knowledge so this individual must have the ability to acquire, analyse and interpret. We would consider candidates who are able to provide examples of any interesting work across PPC, social and content marketing, CRO and SEO and Google Analytics. As the role includes content writing, document presentation and updating webpages, we expect a high standard of written English.
Responsibilities
•Analyse and report on web traffic metrics and monitor performance•Conduct regular market research to inform marketing strategy and product development•Manage our Google Ads campaigns and report on the impact on sales•Research and advise on new digital marketing updates and technology to ensure we are using the current methodology and tools•Review on-line customer journeys using Hotjar, proposing and applying changes where necessary •Use Wordpress to update website landing pages and work with an external agency to make advanced website enhancements•Work with Head of Communications to maintain company presence through social media channels •Supporting Head of department in delivering our ecommerce strategy including user experience, customer acquisition and retention•Working with our CRM system and internal IT team to set up products, tracking links and testing
Experience required
•Experience in digital marketing including social media advertising and PPC•The ability to navigate efficiently around Google AnalyticsSkills required•Strong commercial acumen•Proven experience in digital marketing•Excellent written and spoken English•Strong communication and influencing skills•Ability to work to tight deadlines•Problem solving and the ability to juggle multiple projects simultaneously•Highly confident in the use of Microsoft Office•Friendly phone manner•Work effectively in a team•Experience with CRM systems•Excellent working environment and career development. Please contact Joanne at Longcross Recruitment to find out more

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