Investment Product Marketing Manager

Meridian Business Support
Salisbury, UK
29 Jul 2019
16 Aug 2019
Contract Type
Full Time
Are you a Product Marketing Manager? Have you worked in the Investment Market? Then I have an opportunity for you!

The role:

You will develop, execute and manage the business's investment proposition and marketing strategy for the investment proposition across the full range product offerings. You will be responsible for proposition development, positioning, pricing and collateral. You will align input and output to commercial priorities, and work across the business to gain internal resource and external support, to assist in achieving this and building competitive advantage. Your role includes input into managing costs and driving best value, and you will recognise the necessity in collaborating across the business to achieve this.

Main Duties:

Develop, execute and manage the product and marketing strategy
Ensure activity is measured against a clear set of KPIs
Align all input and output to sales and proposition (commercial) priorities
Own development and delivery of all key marketing, POS and sales support content, acting as the author and owner of all content supporting all relevant compliance procedures (i.e. COBs)
Ensure the management of marketing activities with reference to positive conduct outcomes. Demonstrate the ability and creative skills to develop and protect the brand and its positioning, promise and values in relation to key customer groups
Be responsible for the delivery of all marketing content and ideas that will feed into campaigns, supporting tactical and strategic sales and proposition launches/initiatives
Create and maintain the marketing measurement framework to ensure all activity is benchmarked against a clear set of KPIs
Propose integral new product propositions, including dimensions of customer experience, pricing, operational workflow, risk and compliance control
Identify resources to develop the propositions and manage effectively and efficiently
Assess commercial opportunities in a rounded fashion and presents a succinct business case for the development of a new commercial activity (product, distribution partnership, capability) based on economic forecasting, risk assessments, implementation/operational requirements, and reputational/regulatory impact
Demonstrate the ability to imagine and map customer journeys for any product, service or process effectively to needs and wants of clientsAbout you:

Ideally 5 years+ Financial Services Experience (Investment products)
Used to high paced and regulated environments
Experience and knowledge in delivering product, propositions and marketing strategy, aligning content and activity to channel to maximise ROI
Process enhancement experience preferred
Creative flair and a passion for brands and marketing in financial servicesThis is a full time role offering a salary circa £60,000 - £70,000 (dependant on skills and experience) Benefits include performance related bonus, holiday, pension, and much more.

Please contact Gemma Lawrence at Meridian on (phone number removed) / (phone number removed) to apply and find out more or email (url removed)

Meridian Business Support is acting on behalf of our Client as a Recruitment Agency

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