Digital Marketing Executive

Recruiter
Talent Finder
Location
Ormskirk, UK
Salary
Competitive
Posted
08 Jul 2019
Closes
24 Jul 2019
Ref
1202716517
Contract Type
Permanent
Hours
Full Time
POSITION: Digital Marketing Executive

SALARY: £22,000 to £27,000 per year

BENEFITS: Company Pension, Bonus & Health Shield Scheme

HOURS: Full time - Permanent

LOCATION: Skelmersdale - WN8 9TW

Closing date: 26 July 2019

DESCRIPTION:

Our client is looking to recruit a Digital Marketing Executive to join their successful Sales & Marketing Team based just off the M6/M58 near Skelmersdale. The candidate will be responsible for business to business marketing including digital marketing, content marketing, email marketing and their customer retention programme.

The ambitious company is looking for someone who is creative, can write great content and has strong IT skills. You'll be able to work off your own initiative, have some business to business marketing experience and be prepared to get involved with all aspects of the company's marketing strategy.

Reporting to the Managing Director

Essential skills:
  • Strong business to business digital marketing skills.
  • Creative and Innovative, willing to work off own initiative.
  • Excellent business writing and verbal communication skills.
  • Past experience in working within a B2B environment.
  • Digital content marketing experience.
  • Email marketing experience.
  • SEO, Social Media and Google Analytics experience.
  • Excellent IT skills - Microsoft Word, Excel and PowerPoint and WordPress.
  • Good organisational skills. Able to plan effective marketing e-mail campaigns.
  • Four GCSE's grade C or above, including English and Maths. Ideally, CIM qualified, with at least 3 years of recent experience in business to business marketing.

Principal Accountabilities:
  • Online Marketing - Content Marketing, including website pages, white papers, case studies, articles, blog writing, social media content, webinars, demos and videos.
  • Management & Maintenance of Company Wordpress websites
  • Knowledge and experience of SEO techniques would be advantageous.
  • Analytics - Evaluation of marketing campaigns including analysis and reporting using Google Analytics, Webmaster Tools, Traffic rank reporting and conversion analysis.
  • Email Marketing - Creation and distribution of relevant email content.
  • Awareness of GDPR regulations would be helpful.
  • CRM Management - Usage of Sales database (ACT).
  • Webinars and Demos - Marketing of webinars and demos for digital services.
  • Marketing Materials - Creation of leaflets, emails, customer newsletters, advertisements and other marketing collateral.
  • Events and Seminars - Occasional Powerpoint presentation for events and seminars.
  • Support - Other marketing support as required.
  • IT Skills - Basic IT & ICT skills.

In order to apply please send a C.V and covering letter by clicking on the apply button below.

Keywords: Digital Marketing Executive, Digital Marketing, Digital Marketing Operative, Digital Marketing, Marketing and PR, Marketing, Social Media Marketing, Social Media, SEO, PR, Online, Campaign Manager, Adwords, Google Analytics, CRM Management, Customer Retention Manager

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