Senior Marketing and Communications Manager

Recruiter
PROFUSION 2
Location
London, UK
Salary
Competitive
Posted
15 Jul 2019
Closes
24 Jul 2019
Ref
1207004448
Contract Type
Permanent
Hours
Full Time
We are a growing AI and marketing services company based in London (Old Street), Dubai, India and with team members spread across the globe.

We have a fantastic opportunity for someone to set up our new Marketing and Communications function working across the business to create and deliver first class marketing collateral, marketing campaigns, impactful communications, events, brand management and an engaging social media strategy. This role will be central to the organisation, driving delivery of our growth objectives by ensuring our Marketing activities promote our expertise and give Profusion a competitive edge.

Reporting to our newly appointed CEO, this is an amazing opportunity for an experienced marketer who's looking to develop and deliver a fully integrated marketing strategy. You must enjoy start-up environments, be capable of high levels of autonomy and have the ability to prioritise workload and your time to maximum effect - you will be a real self-starter and not afraid to roll up your sleeves!

We offer a high trust culture that provides flexibility, autonomy and a sense of contribution to all members of the Profusion Family. You will have huge potential for personal and career development, learn from and share knowledge with a range of talented and highly-skilled colleagues, and be able to exercise your creative and strategic thinking every day. All of this while embarking on an exciting journey with a pioneering, fast-growing company situated at the heart of London's Tech City.

Key responsibilities

Marketing:
  • Develop and manage the marketing plan and budget, establishing goals and objectives for all marketing activity, track results and report on completion with company management on a regular basis
  • Analyze consumer behaviour and determine customer personas to identify opportunities to reach new market segments and expand market share
  • Create collateral including sales materials, brochures, digital assets, banners etc. and build on existing assets such as case studies and newsletters
  • Manage the company's website, blogs, SEO/SEM programs, and other marketing initiatives
  • Create marketing campaigns to drive inbound sales leads including PPC, SEO and physical campaigns where they create engaging innovative materials to grab attention from prospects
  • Support the Sales process with creative design and content for sales decks and presentations and input to pricing strategies
  • Conduct surveys as needed to determine position in the market and advance aggressive marketing plans targeted to addressing customer needs
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Ensure our brand message and positioning is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Develop and execute an engaging social media strategy which also builds our employer brand
  • Stay abreast of current market conditions and trends and incorporate new innovations into company marketing plans

Events:
  • Events strategy - identify and ensure Profusion are represented at events which put them a stage with their target market, driving inbound leads or brand awareness to attract new talent to the business
  • Manage the delivery of our own client, partner and prospect events with support from the Office Manager and Sales partnership Manager
  • Support appropriate award entries to raise our profile and showcase our fabulous culture

Communications:
  • Support communications to our stakeholders and clients including e-newsletters, Seasonal cards, letters etc.
  • In conjunction with our subject matter experts, produce annual reports, impact reports for our Foundation, white papers and research papers to showcase our insights
  • Write and promote a series of press releases with relevant press or trade journals, websites and social media
  • Work with relevant external communications/PR partners and suppliers to support the marketing and communications plans

Knowledge, skills and experience

Your objective will be to raise our profile with senior decision makers within large brands in the UK, the Middle East region and beyond, producing compelling content and campaigns which enable us to deepen our relationships with clients, prospects and the media. We're looking for a creative, passionate marketer, with experience across the full marketing mix. You will also have:
  • Graduate calibre with a relevant marketing or communications qualification and outstanding written English skills
  • Similar work experience within the data science, digital technologies, email marketing industry to be comfortable with writing about our products and services
  • Solid knowledge of web analytics, Google Adwords, SEO, PPC and social
  • Demonstrable track record of creating an actionable go to market strategy and leading marketing campaigns to time and budget
  • Ability to work strategically and collaboratively across departments and support the CEO and Senior Leadership Team to turn strategy rapidly into delivery
  • Exemplary written copy for a wide range of audiences (this will be tested)
  • Commercial acumen and strong negotiating skills
  • Analytical, detail-orientated individual who can use data to influence sales pipelines and projects
  • Experience of developing high quality communications, presentations and reports tailored to a variety of audiences
  • Line management skills with the ability to set and prioritise goals with a coaching style
  • Experience of working in a start-up environment and a pro-active working style
  • Creative thinker with the ability to scope new ideas, challenge others and be challenged to drive innovative solutions.
  • A genuine teamplayer who shares our values

How to Apply: If you're confident you would be a very strong fit for this role, please email your CV and a covering letter outlining why you believe you would be ideal for the role. Closing date 4 August 2019.

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