Subscription Director

Recruiter
FUTURE 1
Location
Bath, UK
Salary
Competitive
Posted
30 Jul 2019
Closes
11 Aug 2019
Ref
1207004370
Contract Type
Permanent
Hours
Full Time
About the Team

The Global Marketing team at Future has an integral role in growing our B2C and B2B brand across international markets. With the recent appointment of a new Chief Commercial Officer to focus our efforts on telling the Future story and driving the growth of our subscriber base, both digital and in print, now is an exciting time to join the team.

Every kind of talent is celebrated here. We hire for talent not for the role, looking for people who share our ambitions to be bold and innovate. making Future a global success story.

Job Purpose

The Subscriptions Director is responsible for acquiring and retaining print and digital subscribers across the B2C and B2B portfolio and will be primarily measured on net subscriber growth and lifetime value.

As part of this headline accountability, the Subscriptions Director is also responsible for developing subscriber strategy across the lifecycle to drive engagement, conversion and nurturing paid and non-paid subscribers with relevant and personalised communications.

Planning and data analysis are central to the Subscriptions Director's role and as such they are expected to understand, analyse and use data effectively to drive audience targeting, decision-making and reporting.

As a key stakeholder in the budget process, the Subscriptions Director will be expected to contribute accurate and meaningful forecasts to comprise budgets and forecasts and will be accountable for pricing and managing spend to budget and agreed strategy.

Key responsibilities:
  • Digital and print subscriptions strategy, planning and execution across the subscriber lifecycle:
  • Develop strategy to identify, reach, convert & retain new subscribers
  • Delivery of acquisition plans, campaigns & analysis
  • Delivery of retention plans, campaigns & analysis
  • Campaign channel planning and delivery
  • MyFavouriteMagazines management
  • Reporting and analysis
  • Budget management and forecasting
  • Pricing strategy
  • Working with BI and Proposition teams to define audience and develop attractive propositions,

What do I need to succeed?
  • Proven consumer performance marketing track record
  • Deep knowledge of digital acquisition performance marketing
  • Proven data, analytical skills
  • Effective decision-making
  • Campaign strategy, planning and analysis
  • Budget management and numbers delivery
  • Experience of leading a large team across multiple geographies

Desirable Skills & Experience:
  • Retention strategy, planning and delivery
  • CRM incl. segment-based, cross-device marcomms
  • Excellent communication, presentation skills
  • Publishing sector experience
  • Multinational experience, preferably US

To apply for this role, please submit your CV and a covering letter explaining why this is the job for you!

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