Retail Marketing Manager

Harlow, UK
12 Jul 2019
24 Jul 2019
Contract Type
Full Time
Within the Exertis group the Marketing Team's Mission is to develop and execute best in class marketing plans and programs that drive demand for all our products and services and increasing the value of the Exertis brand in the eyes of our customers and vendors. Working closely with our vendors to mutually and profitably grow our customer breadth deliver on revenue goals and create higher levels of ROI and partner/customer satisfaction.

Role Purpose

  • Develop and deliver creative and innovative retail marketing plans that encompass a broad range of programmatic and bespoke retail marketing activities resulting in business growth and demonstrable ROI in alignment with business and vendor goals
  • Negotiate and secure vendor funding in support of retail marketing activities, including but not limited to eCommerce, PR and field merchandising campaigns.
  • Support creation and execution of Exertis UK Marketing Plan and Business Unit strategy
  • Support execution of cross business solution and service lead campaigns
  • To look for incremental opportunities to broaden and increase the range of marketing activities and share of vendor funds by deepening relationships with the vendors, to further drive mutual growth
  • Look for incremental retail opportunities by developing activities and solutions across complimentary vendors
  • Manage and coordinate campaign marketing activity, liaise with the internal studio designers for production, proof management and launches, etc.
  • Work closely with our retail business units and key vendors contacts to understand roadmaps, align objectives in support of market opportunities and drives
  • Liaise with and manage external supplier relationships where appropriate
  • Develop strong relationships with key stakeholders in the business; sales, commercial, finance and purchasing

Key Accountabilities

  • Set goals, manage, monitor and report ROI on all activities and campaigns back to business and vendors
  • Forecasting and fiscal management of activities
  • Manage coordination of internal and external resources to ensure activities delivered on time and to plan
  • Produce reporting metrics by campaign to ensure effectiveness and ROI is tracked in order to report back to the vendor
  • ROI as linked to overall Business unit performance
  • Growth through incremental funding opportunities
  • Broadening the range of available marketing programs and bespoke activities

Key Skills and Experience

  • Bachelor's Degree (Business, Marketing or related studies) or equivalent
  • Previous retail marketing, sales or agency experience would be advantageous
  • Excellent communication & negotiation skills
  • Great organisation with ability to balance tactical work with strategic thinking
  • Self-starter and driven to deliver results directly and through influence of others
  • Collaborative and strong team player
  • Creativity in both the design and implementation of programs and plans
  • Ability to adapt to rapidly changing priorities, and sustain a high level of energy & concentration in a fast-paced, results oriented environment
  • Capacity/courage to challenge the status quo
  • Strong numeracy skills

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