Digital Marketing Executive / Manager

Recruiter
Ricardo Uk Limited
Location
Shoreham-By-Sea, UK
Salary
Competitive
Posted
12 Jul 2019
Closes
24 Jul 2019
Ref
1206552767
Contract Type
Permanent
Hours
Full Time
Digital Marketing Executive/Manager

Position Summary:

Responsible for Ricardo owned digital platforms and online presence including content development, planning, performance and execution for Ricardo Automotive & Industrial, Performance Products (inc motorsport) & Software divisions.

Essential Functions:

Creates and manages digital marketing plan for Ricardo Automotive & Industrial, Performance Products & Software divisions.
Analyse online visitors for digital channels and optimise plan and content
Work closely with wider Marketing team, Business Development, Sales, Product Leaders and technical experts to develop effective digital marketing plans and campaigns (product, service & promotion) for Ricardo Automotive & Industrial, Performance Products and Software divisions.
Develops and delivers digital content for website and social media including copywriting, image creation and video (SEO friendly), working with local and global Ricardo resources and outside vendors.
Manages and supports creation and distribution of marketing communications to customers with targeted email and social media content, including management of customer contacts.
Delivers superior levels of customer service to both internal and external customers while demonstrating Ricardo's core brand values of respect, integrity, creativity and innovation, and passion
Performs other job-related duties as assigned

Knowledge, Skills and Abilities:

Bachelor's degree in marketing, communications, journalism or related field
Previous experience of performing similar work
Excellent copywriting skills
Excellent presentation skills and communication skills
Ability to excel in a fast-paced, dynamic and matrixed organization
Demonstrated ability to effectively multi-task
Proficient knowledge of Microsoft Office to include Word, Excel, and Power Point
Proven track record in Digital Marketing & Social Media
Digital design skills with tools such as InDesign, Photoshop are a plus
Experience with CRM, google analytics

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