User Focused Content Strategist / Executive - SEO Copywriter
User Focused Content Strategist / Executive - SEO Copywriter Salary: £18,000 to £24,000 dependant on experience plus many benefits Location: Hooton Click Consult (Part of Ceuta Group) is a multi award-winning full service search marketing agency. In the past year, we are proud to have won: Most Effective Agency at the Performance Marketing Awards and Search Agency of the Year at the Northern Digital Awards. We are looking for a driven, motivated and highly capable content strategist/copywriter to join our expanding organic search team. The role will suit an individual with a passion for digital content and the desire to impact organic visibility by ensuring the most relevant and effective user focused content is created. We work as a team to ensure what we deliver is best in class and need someone that can share in our values and success. Your responsibilities will include: * Conducting client and competitor content audits to inform content strategy. * Conducting keyword and topic research to inform content strategy. * Creating detailed content briefs designed to target specific user queries and intent. * Creating engaging and relevant copy for a range of topics to tight deadlines. * Proofreading copy to ensure correct spelling, punctuation and grammatical accuracy. * Measuring and reporting on the success of new content added through our strategy and workflow. * Utilising available tools and Google Analytics data to analyse and develop leading strategies for our clients. * Working closely with the wider Organic Search team to ensure content fits within the wider strategy. * Attending occasional client meetings or conference calls when required to support the Account Management teams. Relevant skills and experience: * Understanding of content and its impact on organic search and digital - essential * Proven ability to brief or create targeted, valuable, engaging and unique content - essential * Ability to work within a team and on own initiative - essential * Drive to achieve individual and team deadlines - essential * Strong internal and external communication skills - essential * An understanding of web analytics and the commercials of online marketing - desirable * Understanding of the wider marketing mix and integration of digital - desirable If you feel you have what it takes to make the most of this opportunity and be part of our growing Organic Search team, we want to hear from you!