Head of Marketing - Digital, PR & Brand

Recruiter
DR Newitt Associates
Location
Chorley, UK
Salary
Competitive
Posted
02 Jul 2019
Closes
24 Jul 2019
Ref
1192198293
Contract Type
Permanent
Hours
Full Time
Are you a creative and business minded Head of Marketing/ Digital who is looking for their next challenging and rewarding role? We are looking for a dynamic individual to join a FMCG business which is one of the top 5 brands in the most exciting sector within the FMCG industry. The objective of the role is to drive commercial performance by implementing a clear brand identity and increasing focus in the business on digital marketing and eCommerce.

You will benefit from a competitive basic salary with a 15% bonus, as well as complete creative freedom on the direction of the brand. Because of the company's core values and products that they sell, employee satisfaction is key so you will also benefit from a warm working environment and work life balance.

Your responsibilities will be as follows:
  • Marketing and communications - managing production of marketing POS and communication of company values through all marketing communications
  • PR - responsible for managing a PR agency to ensure KPIs are being met
  • Digital Marketing - develop and maintain a strong eCommerce strategy by implementing influencer outreach, PPC, email, content, SEO, display and CRM strategies
  • Research - keep up to date with trends in the market by reading industry specific magazines, attending conferences, carrying out customer surveys etc
  • Social Media - plan & monitor the ongoing presence on Social Media websites (Facebook, Twitter, Instagram, Pinterest, Youtube) , and manage the external agency
  • NPD & packaging - work closely with the New Product Development manager to suggest ideas for new products using the aforementioned research
  • Budget - Manage the external agencies to ensure all projects are within budget and yield a high ROI
  • Brand - Implement a 12 month brand plan
  • Team & People - hold weekly team meetings, coach and train direct line reports and attend senior management meetings


We're looking for:
  • 3+ years' experience in a Head of Marketing/ Head of Digital/ Marketing Director role
  • Prior experience implementing a brand plan and creating a clear brand identity
  • Proven track record implementing Digital Marketing strategies to increase overall sales
  • Ideally experience within an FMCG company - experience in a Food, Beverages or Nutritional would be perfect


Roles at this level of seniority in the North West are hard to come by, particularly for such a pioneering and innovative company so please submit your application if you feel like you would be suitable.

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