E-Commerce Manager

Bristol, UK
02 Jul 2019
24 Jul 2019
Contract Type
Full Time
Alexandra is the market leading provider of work wear in the UK with a 160 year history and Royal Warrant. The business is both enjoying and focused on further strong growth in both domestic and international markets. At Alexandra you will be part of Tailored Brands Corporate Workwear Division with our sister brands, Dimensions, Yaffy and Twin Hill.

Job Overview

We are looking for a strong E-Commerce Marketing Manager to join our fresh marketing team. They will be responsible for delivering a comprehensive digital marketing and e-commerce strategy whilst managing the daily operation of the digital marketing function. This will be done in line with the Marketing/Commercial Plan whilst supporting the business objective to create effect digital solutions for our customers.

Key Duties and Responsibilities

·Developing and managing the company digital marketing strategy including email alongside the campaigns team

·Devising strategies to drive online traffic to the company websites and create goals and benchmarks to meet

·Project manage ongoing development of the company's e-commerce platform

·Oversee ongoing development of internal search engine marketing (SEO, PPC, etc) research, implementation and analysis

·Oversee the coordination and the production of all email and digital marketing materials and campaigns

·Managing external agency relationships, such as website development, affiliate, search etc .

·Provide direction to the graphics team for all digital marketing collateral and artwork

·Maintaining brand integrity across all digital internal and external communication, marketing and advertising

·Forecast for future development of the internal digital channel

·Deliver to defined KPI's and targets to enhance company growth, sales, margins, number of new customers, number of existing customers, AOV etc

·Produce clear dashboards

·Work cross functionally to provide relevant digital solutions across the business

·Managing all elements of the digital marketing operations including your direct reports

·Support the Head of Marketing with key projects

·Work across the marketing team with other managers to drive and customer centric and informative marketing department

·Help drive category penetration

Your Background and Experience

You will have previous experience in digital marketing and advertising, working at a managerial level.

You will have specific experience of managing agency relationships and a strong understanding of current online marketing concepts, strategy and best practice including online customer journeys and email. You will also have an excellent grasp of website metrics and best practice. We would look to see demonstrable experience with email marketing, lead generation and SEO.

You will be naturally customer centric and comfortable working cross-functionally to ensure collaboration and clear communication with internal and external partners alike.

You will be an experienced team manager and be a confident and inspiring manager.

You will ideally be a qualified member of CIM or equivalent.In return for your experience and expertise, we offer a fantastic place to work within a highly successful and ambitious group of companies. We have seen sequential growth within our business and have a very positive outlook for the future. We are looking to invest further into our business to continue to drive and support this growth.

We offer a competitive salary, pension, 25 days holiday and free parking at our Thornbury based offices.

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