Senior Online Retail Marketing Executive

Recruiter
Bott
Location
Bude, UK
Salary
Competitive
Posted
02 Jul 2019
Closes
23 Jul 2019
Ref
1191299771
Contract Type
Permanent
Hours
Full Time
We are looking to recruit a vibrant, Senior Online Retail Marketing Executive to join our highly motivated team based in Bude, Cornwall. In return we can offer a competitive salary, company profit-related bonus scheme, company pension (service related), company uniform and 34 days holiday.

The Bott international group has been established for over 80 years specialising in the design, manufacture and supply of Workshop and In-Vehicle Equipment, with production facilities here in the U.K, Germany and Hungary, and partner companies throughout the world.

The focus of this position will be to support and grow our online retail channels including our Smartvan business. The Smartvan business has been live in the UK for 5 years and has grown strongly over this time. Following on from this strong foundation the Bott Group is now investing to create an Online Retail channel, which will build on the early success of Smartvan and grow e-commerce sales across the Group. This role plays a key part in supporting and enabling that growth.

The key outputs of the role are as follows:
  • Finding new customers, building, trust, awareness & consideration
  • Using targeted & relevant messaging to encourage possible customers to visit our site
  • Once on site, enable them to explore and consider our product, including designing a system for themselves, moving from consideration, to evaluation and then intent to buy
  • Deliver continual improvement in our online customer experience by acting on insights gained from our online analytics and best practice.
  • This work will all be supported by data driven segmentation & messaging along with advanced CRM processes

Your role will be to assist in developing a plan to enable the growth of the business.

Key Tasks:
  • Sector specific media research, buying and planning - e.g. trade titles
  • Creating compelling social and advertising content - with the support of graphic designers
  • Plan, manage & deliver our social media marketing activity
  • Managing website content & create new content
  • Managing & build relationship with influencers
  • Analysis of online content using tools such as Hotjar & Google analytics
  • Organising & delivering small shows and events
  • Working with creative agencies, partners & internal services to deliver creative assets & tools
  • Developing scalable processes to deliver our marketing

In the longer term the role will expand to included rolling out these processes to other markets.

Key Skills:
  • Experience in a marketing role & digital marketing
  • Good attention to detail whilst keeping an eye on the big picture
  • An ability to scope, plan and deliver marketing projects
  • An ability to analyse data and analytics to drive marketing decisions
  • An ability to work as part of a multi-disciplinary team working at pace
  • Experience with adobe creative suite
  • Social media marketing
  • Experience with data driven customer acquisition
  • Copywriting
  • Relationship building and team working skills
  • Experience of e-mail marketing

Useful Additional Skills (not essential):
  • Video editing and development experience
  • An interest in all things automotive
  • Any knowledge of or connection to the trade (plumbers, electricians etc would be useful).
  • French or German language skills

If you are interested in our Senior Online Retail Marketing Executive position, please apply online to be considered.

(No agencies please)

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