Digital CRM Specialist

Recruiter
Central Employment Agency Ltd
Location
Newcastle Upon Tyne, UK
Salary
Competitive
Posted
20 Jun 2019
Closes
27 Jun 2019
Ref
1185446913
Contract Type
Permanent
Hours
Full Time
Central Employment are delighted to be working with one of the North East's most successful and expanding technology organisations as they look to appoint a CX/Digital CRM Specialist, joining their Product, Marketing and Data team.

Duties and Responsibilities:
  • Own the design, delivery and optimisation of lifecycle marketing programs targeting new, active, lapsed, and high value customers.
  • Become an expert in their customer intelligence & marketing platform. Use the tool to understand customer behaviours, create customer segments and implement targeted marketing campaigns to drive customer retention.
  • Develop the customer loyalty program to offer a compelling proposition for customers, whilst driving profitable growth for the business.
  • Implement a targeted strategy for top tier segments to drive retention amongst our most high value customers, regardless of loyalty program membership.
  • Prepare weekly and monthly CRM reports, monitoring the performance of lifecycle marketing programs and customer behaviours using Google Analytics
  • Co-ordinate work requests with our internal Tech team in order to expedite development requests and troubleshoot issues.

Skills / Qualifications:
  • Experience working in a similar role within an B2C, technology or Ecommerce focused organisation
  • Educated to degree level or equivalent.
  • Technical experience with ESP /CRM 3rd party platform suppliers with excellent knowledge of email marketing techniques and best practice.
  • Enthusiasm, ability and energy to operate in a fast paced tech/start-up environment.
  • Excellent written and verbal communication skills.
  • High degree of initiative and an excellent team player.
  • Strong analytical skills with good attention to detail and an ability to use data to drive decision making.
  • An understanding of the current Data Protection and Privacy legislation.
  • Basic HTML knowledge for editing responsive email code.
  • Analytical thinker with a good understanding of Google Analytics

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