Marketing Manager

Recruiter
Gravity Recruit Limited
Location
Bedford, UK
Salary
Competitive
Posted
19 Jun 2019
Closes
27 Jun 2019
Ref
1184916617
Contract Type
Permanent
Hours
Full Time
Marketing Manager

Bedford

A great opportunity has arisen to join one of the leading employers in the UK as a Marketing Manager reporting into the Head of Marketing.

The successful candidate will be responsible for implementing the clients ambitious marketing and external communications strategy. Reporting into the Head of Marketing this role will work closely with the clients Sales Teams to support the renewal and acquisition of new customers. They are looking for a person who has the ability to manage and drive multi-dimensional projects and initiatives and bring new and innovative ideas their our team.

The client has seen large scale growth since they entered the UK market in 2000's and have exciting plans to continue to grow in both the UK and Europe, and are looking for the right candidate to help deliver this success and grow with them.

Main role duties:
  • Develop a clear positioning and points of differentiation for the their brand and ensure that all marketing communications, both offline and online, reflect market leading position and proposition of the company and market.
  • Manage and execute the B2B marketing plan in line with company's long term strategy and growth targets to increase leads and revenue for our Sales Teams.
  • Design attractive and effective multi-channel marketing initiatives, campaigns and promotions to drive new customer acquisition
  • Measure and report on the success of promotional campaigns. Produce sales analysis and campaign reports
  • Drive promotion and lead generation of new product development to support business growth.
  • Own the Social Media Marketing strategy for their B2B communications, from execution through to measurement, best practice content creation and amplification
  • To implement the clients brand B2B PR and external communications strategy for both existing and potential customers
  • Develop and maintain a PR and external communications database and build relationships with key contacts
  • Design and produce effective B2B marketing and sales collateral to support new business activities
  • To conduct ROI analysis on all marketing activity and adjust strategy accordingly

Essentials of the individual:
  • Ambitious, commercial marketer with digital marketing experience
  • Marketing qualification or CIM
  • B2B marketing experience
  • Experience of demand creation and contact acquisition campaigns
  • Experience of integrated promotional, direct marketing and advertising campaigns
  • Good understanding of digital & social media
  • Confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies and internal stakeholders.
  • Strong and creative copywriting skills.
  • Good understanding and awareness of brand management
  • Able to manage a demanding schedule and deliver multiple marketing projects to deadline
  • The ability to manage and drive multi-dimensional projects and initiatives

Package:

Base salary up to £35,000 + Package

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This job was originally posted as www.totaljobs.com/job/86891853

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