Store Manager

Lacoste UK Ltd
Braintree, UK
19 Jun 2019
27 Jun 2019
Contract Type
Full Time
Looking for: Store Manager - Braintree Outlet FTC

Title: Store Manager

Reporting to: Area Manager

An exciting opportunity has arisen to join our outlet store in Braintree Designer Outlet as Store Manager for a 12-month fixed term contract - we are looking for an experienced retail manager to join our team of Brand Ambassadors and represent our heritage and brand values through exceptional customer service. This is a great opportunity for an experienced Store Manager to join a successful premium brand or for an Assistant Manager ready to take the next step in their career.

As a Brand, we aspire to be world leaders in retail and as such all our employees should reflect our core values in the way we work. The key to our successes is the people who can dynamically reinforce our origins as the world's best lifestyle and sportswear brand; we are looking for individuals who can reflect this heritage with their experience and willingness to grow.

Lacoste would like to attract others who share this dynamic enthusiasm for the brand. We believe in nurturing the talent of our employees and developing their skills in all areas of the business.

  • To ensure the growth of profitable sale by achieving and exceeding set financial targets and KPI's
  • To lead, develop and manage an outstanding team who consistently deliver an exceptional customer experience
  • To be responsible for the efficient overall running and operation of the store
  • To be an ambassador of the brand and key corporate values at all times

Main Activities

Business management
  • Analysis of KPIs and taking measures to achieve the set targets on a regular basis and communication to head office
  • Profitable growth
  • Ensure a competition evaluation
  • Member of sales team: ensure the growth of store sales through a faultless application of Lacoste selling techniques
  • Representation: accompany internal and external VIP during their visit in boutique, welcome the media, responsible for the organization of events

Customer Service Management
  • Achieving the best possible customer service by respecting the company policy and understanding customer profile/habits
  • Ensure proactive customer services and selling attitude with each team members (additional sales..)
  • Ensure a growing number of visitors join the loyalty program (CRM)
  • Accurate handling of customer complaints as per company guideline
  • Bring new ideas in the company being proactive

  • Ensure a perfect and sales orientated product presentation in cooperation with the RVM
  • Analysis of top sellers and taking measures. To maximize on opportunities with these product lines (Stock, visual merchandising)
  • Ensure a complete and accessible product presentation (visual merchandising) on the shop floor at all time according to the company policies.
  • Ensure a proper sales floor standards (cleaning, lightning, tidiness...)
  • Set up, implement, follow-up the plan to enhance store image

People Management
  • Regular and short term communication of the targets to the team
  • Daily briefing and debriefing
  • Meeting regularly and efficiently with the store team to ensure clear understanding of the objectives and for sharing ideas to reach the targets (monthly)
  • Spread the company cultures and values with everyone working in the boutique
  • Building partnership with the Retail Director / Regional Director through regular and proactive communication
  • Recruit the best people in the retail market for our business and being strongly involved on integration
  • Develop people by assuring feedback (positive & negative) on a regular basis, training and individual coaching to develop staff
  • Make sure all staff have a minimum yearly appraisal with S.M.A.R.T. objectives
  • Detect and follow up potential people for the company
  • Celebrate success (individual and team levels)
  • Act with courageous management skills to treat conflicts (collective & individual)
  • Empower and develop assistant store managers according to his/her job description (if applicable)
  • Ensure legal issues are respected in the store (respect legal and internal rules).

Operation Management (Back Office)
  • Effective planning and organization of the daily operations to improve the sales and productivity in the boutique.
  • Effective staff (cost) planning
  • Loss Prevention through attentive customer approach and annual inventory
  • Accurate handling of cash handing procedures
  • Following of all health and safety procedures


Background and business skills
  • Minimum of 2 years successful experience as Store Manager
  • Able to read, understand and communicate financial results and KPI
  • Customer service, product and sales oriented
  • Handling basic figures analysis
  • Accountability
  • People development (recruiting, evaluating, training, coaching)

Interpersonal Skills

Ambassador of 4 Company values: Collaborative, Accountable, Respectful, Audacious
  • Strong ability to communicate
  • Team spirit in failure as in success
  • Ability to share skills and know-how
  • Leadership attitude
  • Decision making skills
  • Exemplarity behavior
  • Ability to answer questions and give solutions
  • Ability to challenge self-performances
  • Ability to give (positive and negative) feedback to his colleagues
  • Effective listening communications skills towards internal and external relationship
  • Actively research and suggest solutions and smart working practices
  • Open-minded about new ideas
  • Critical and constructive

Embody brand values: Joie de vivre, Authenticity, Elegance
  • Helpful and polite
  • Smiling, jovial personality
  • Natural and warm welcoming
  • Dynamic seller
  • Smart attitude and appearance

Location: position based in Braintree, Essex

This job was originally posted as

Similar jobs

Similar jobs