Email Marketing Manager

Recruiter
Aspire
Location
London, UK
Salary
Competitive
Posted
19 Jun 2019
Closes
27 Jun 2019
Ref
1184914326
Contract Type
Permanent
Hours
Full Time
Email Marketing Manager
£40-50K
South London

Are you an experience Email Marketing Manager looking to work for a leading brand in the travel industry?

This company have been established for over 50 year and offer trips all over the world in over 46 countries and spanning 6 continents. As the Email Marketing Manager, you will be responsible for planning, managing & implementing the global email marketing strategy. This is a fantastic opportunity to work in an extremely well established and successful marketing team and take ownership of the Email Marketing function for a leading brand in travel. If you are looking for a new role in Email Marketing, then this could be the role for you.

The Role:

* As the Email Marketing Manager, you will you will create email marketing campaigns from concept through to delivery including testing, optimisation and reporting
* Creating and managing automated and triggered email journeys to help drive retention and engagement rates
* Increasing the average customer value by building loyalty to the brand
* Ensuring all CRM activity is reviewed and analysed, and that the results feed into and shape business strategies
* Working with the Data and IT teams you will help ensure the technology is in place to deliver the strategy
* Maximising engagement through the smart blend of data, technology, communications and content
* Working closely within the brand and content marketing team to integrate marketing activity with email content plan

The Candidate:

* 4+ years email marketing experience (ideally B2C), including strategy development
* Experience creating and managing automated and triggered email journeys, with a drive to continuously improve engagement and retention rates
* An understanding of customer segmentation and experience managing and analysing large quantities of customer data.
* Having proven experience working with Salesforce and Marketing Cloud product suite are essential for this position

If you are looking for a new Email Marketing role and would like to work for a leading brand in travel then please apply now!

This job was originally posted as www.totaljobs.com/job/86892043

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