Email Marketing Manager

London, UK
19 Jun 2019
27 Jun 2019
Contract Type
Full Time
Email Marketing Manager
South London

Are you an experience Email Marketing Manager looking to work for a leading brand in the travel industry?

This company have been established for over 50 year and offer trips all over the world in over 46 countries and spanning 6 continents. As the Email Marketing Manager, you will be responsible for planning, managing & implementing the global email marketing strategy. This is a fantastic opportunity to work in an extremely well established and successful marketing team and take ownership of the Email Marketing function for a leading brand in travel. If you are looking for a new role in Email Marketing, then this could be the role for you.

The Role:

* As the Email Marketing Manager, you will you will create email marketing campaigns from concept through to delivery including testing, optimisation and reporting
* Creating and managing automated and triggered email journeys to help drive retention and engagement rates
* Increasing the average customer value by building loyalty to the brand
* Ensuring all CRM activity is reviewed and analysed, and that the results feed into and shape business strategies
* Working with the Data and IT teams you will help ensure the technology is in place to deliver the strategy
* Maximising engagement through the smart blend of data, technology, communications and content
* Working closely within the brand and content marketing team to integrate marketing activity with email content plan

The Candidate:

* 4+ years email marketing experience (ideally B2C), including strategy development
* Experience creating and managing automated and triggered email journeys, with a drive to continuously improve engagement and retention rates
* An understanding of customer segmentation and experience managing and analysing large quantities of customer data.
* Having proven experience working with Salesforce and Marketing Cloud product suite are essential for this position

If you are looking for a new Email Marketing role and would like to work for a leading brand in travel then please apply now!

This job was originally posted as

Similar jobs

Similar jobs