Customer Marketing Manager

Forward Role
Liverpool, UK
17 Jun 2019
28 Jun 2019
Contract Type
Full Time
Customer Marketing Manager


An instantly recognisable retailer in Liverpool is looking for a Customer Marketing Manager to cover a 13 month maternity cover starting asap.

This role will suit someone with experience in omni-channel marketing, CRM, DM and email. You will have a small team to manage of 4 to manage too.

Interested? If so, please contact Paddy Wells at Forward Role Recruitment on (07467)(943029) or ()

Role Requirements:
  • Support the strategic development of an integrated multi-channel customer relationship strategy
  • Use insight to maximise customer value and loyalty and ensure the optimum mix of all direct marketing investment
  • Drive the vision for CRM across the business
  • Deliver a refreshed loyalty proposition including new channels
  • Deliver lifestyle communications across multiple channels
  • Be the marketing expert on vouchers including strategy across on and offline channels
  • Ensure the CRM customer communications strategy is aligned to optimise the customer experience
  • Manage a small team
  • Responsibility for the budgetary process to ensure timely payments for activity
  • Oversee the end to end campaign delivery

Experience required:
  • Proven experience in a customer marketing role is essential. You will ideally have a minimum of 5 years
  • Highly analytical with a track record of translating customer data into action
  • Strong project manager
  • Experience of DM and digital campaign delivery
  • Able to work in a fast paced environment
  • Strong experience of managing budgets
  • A committed line manager


A competitive salary

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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