Marketing Manager

Apetito Ltd
Trowbridge, UK
31 May 2019
26 Jun 2019
Contract Type
Full Time
The Role and Team

An exciting opportunity has arisen for a forward thinking and ambitious Marketing Manager to join one of the UK's leading suppliers of food to the social care and healthcare sectors.

As part of the wider international apetito Group, apetito UK has been active in Britain for over 50 years and has experienced remarkable growth in that time. Focused on providing great food to some of the nation's most nutritiously vulnerable people, apetito is unashamedly customer focussed, always looking to make a real difference to our customers' lives. apetito is active in providing delicious and nutritious meals to nursery's, hospitals and care homes, to elderly individuals as part of council run meals-on-wheels delivery services, and to private customers through our Wiltshire Farm Foods brand.

The Marketing Manager role will be responsible for one of apetito's core markets (healthcare) and one of their emerging markets (nurseries) reporting directly to the Head of Marketing. The Marketing Manager will be responsible for developing and maintaining forward thinking marketing strategies to meet both organisational and business unit objectives. Effective management of the marketing, advertising and promotional activities will form a critical part of the role, along with delivery of integrated marketing plans, activities and exhibitions. At all times, strategy and focus should concentrate on brand positioning and driving the ambitious growth targets of the business.

Working closely with the Head of Healthcare and the Head of Nurseries, provision of marketing support and direction to the Sales teams will be critical. To evaluate customer research, market conditions, competitor data and implement appropriate and effective marketing plans. Through solid market and audience research, you will be expected to utilise a multi-channel approach to maximise the reach of apetito's key messaging and develop a comprehensive activity plan and communication strategy for the healthcare and nursery sectors, aiding both customer acquisition and retention.

The Marketing Manager (Healthcare & Nursery's) must be able to incorporate consistent and dependable reporting and analysis as to the effectiveness of all marketing activity and justify spend where appropriate.

This role represents a chance to join a forward thinking business within a growing industry so if you are an experienced Marketing Manager looking for an exciting opportunity to further your career then please apply

Who we are

About apetito

apetito is the UK's leading supplier of food to the health and social care sectors. Servicing over 400 hospitals, 450 care homes and thousands more through our work with Local Authorities, we produce delicious, nutritious and sustainable meals for people at home or in care. Through our food we look to ' make a real difference' to all our customers, up and down the country.

Our Values

Established in 1958, as a family-owned business, our values sit at the very heart of what we do. We are proud to be a business that ' makes a real difference' , committed to producing ' great food to be proud of' . We have developed a range of products designed to ' enhance health and well-being' for all our customers. We are proud supporters of British food and farming and focus on using the best ' ethical and sustainably' sourced produce.

We are driven by a ' passion for service' , dedicated to feeding some of the UK's most vulnerable people, offering healthy and delicious meals to customers across the UK.

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