Digital Optimisation Manager

Shenley Recruitment
Borehamwood, UK
18 Jun 2019
04 Jul 2019
Contract Type
Full Time
Digital Optimisation Manager

Location: Borehamwood, Hertfordshire

Salary: £50,000 to £55,000 p.a + 10% yearly performance based bonus

Highly successful ecommerce company with a turnover of c£500 million requires experienced Digital Optimisation Manager to be responsible for leading the delivery and development of digital functionality improvements, with a focus on driving conversion rates.

You will work closely with the digital team to deliver the CRO roadmap and the role varies from developing roadmaps and supporting live issues on current technologies.


* Identify opportunities for improved/new website functionalities, with a focus on increasing sales, improving customer journey, identifying customer drop out points, identifying low converting functionality, and working with the web team to developing technical solutions to alleviate these pinch points

* Project management of development projects from end to end including spec, development of proposed wireframes, tagging brief, QA, UAT, post launch analysis and ongoing optimisation

* Ensuring bugs are identified and resolved promptly to ensure no impact on day to day trading

* Assist in wider business projects that impact product areas to ensure that the best solutions are put in place to help deliver the optimum customer experience.

* Take responsibility for delivering an improved user experience for the website (and other products), using a customer centric perspective to help drive customer requirements and hence meet B2C sales targets

* Continuation of current UX optimisation roadmap through 2019 and onwards

* Development of proposed wireframes with support of Design team, considering the user experience, and technology/data required for this functionality

* Conduct post-launch analysis, and project review vs objectives

* Play a key role in the development and implementation of AB testing strategy

Skills required:

* Digital experience - with a focus on conversion rate optimisation

* Experience working in an Ecommerce based business / transactional website

* Experience of overseeing web-based projects and able to head projects independently

* Knowledge of web analytics

* Experience working with UX/development teams

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