Marketing Manager

Polar Create
Brompton, UK
30 May 2019
01 Jul 2019
Contract Type
Full Time
We're looking for a creative and passionate marketer to lead our online sales growth, manage the Polar Create brand and shape our approach to digital and product marketing. You'll need to be highly strategic, analytical and imaginative.

This is an exciting opportunity to join a fast growth, entrepreneurial company as we evolve from startup into a phase of rapid growth. Serving customers since 2015, Polar Create began as a video production company. You will take responsibility for our customer acquisition channels, including performance marketing, SEO and customer referrals. You'll manage and optimise performance marketing tests, devise and implement our SEO strategy, work closely with our inside sales team to convert paid leads, and identify other cost-effective routes to market.

You will need to work closely with our sales and marketing managers to identify the client personas and develop service offerings. You will also need to work closely with the product manager as we prepare to launch the MVP to the market and release features key features in due course.

You will need a keen eye for copywriting and graphic design. You will also need to work closely with our CRM and analytical tools and have a strong understanding SEO. Furthermore as budgets increase you will be empowered to develop PPC and other marketing campaigns to reach our target markets.

Day to day you'll be embedded in a small, focused, multidisciplinary product team working directly with the founders, product manager, software developers and filmmakers. You'll be contributing to and learning from the core team, and bringing your own expertise and insights to help the business expand and develop. You'll be part of the leadership team made up of Marketing, Sales, Operations & Technology.

Nestled under the Westway in trendy Portobello is Westbourne Studios. The building oozes character with an atmosphere of cosmopolitan creativity that has to be experienced to be believed. The minimalist, modern studios are wrapped around an internal communal atrium, featuring an incredible on-site café and high-spec meeting rooms, showers, cycle racks and much more. Take a look at images and the 360 tour on the Workspace website.

A competitive salary combined with a generous share-option scheme. This is not an opportunity to be missed.

Our Vision is to empower creators to focus on what they love and bring professional visual storytelling to everyone's fingertips.

Why visual content?
Digital video is one of the most progressive and cost effective ways of getting your message out there. It's hands down the best way to capture your audience's attention and make your point.

Why did we start Polar?
The small scale photo and video industry has seen a huge market growth since innovations like the internet and the smartphone. The world has woken up to the power of visual content and the technology has become more accessible. However the people working in the industry are increasingly stretched working on far more than just photography or video editing and they are anxious that other freelancers are a competitive threat. Polar Create is working to nurture a community for visual content creators with a platform that provides various benefits as well as work through a complex but standardised process. On the other side of the platform clients can book through a familiar and user friendly system which guides them through the process, is worldwide, with faster turnaround, higher quality, lower costs and the guarantee of a global brand.

How are we going to do it?
Polar Create is developing an online platform to create a community for freelance photographers and videographers. The platform will provide work, tips and tricks, collaboration, meetups and workshops, equipment sharing, insurance and hopes to find deals by partnering with companies like Sennheiser, Canon and Adobe. The platform will empower clients to tell their stories through visual content. Our success depends on quality assurance, outstanding customer service and increased efficiency through technology and bringing together every stage of the production process to provide finished articles of work for clients. We will do this with integrated marketing, an inbound sales methodology, a comprehensive operations system and integrated technology which enables a user experience that brings joy to clients and freelancers.

What are we doing?
Currently Polar Create is a visual content agency providing photography, video and animation. We are looking to grow the business by focusing on a specific niche, event videos. Marketing will create targeted messaging to bring quality leads to the website. The sales team will nurture each lead with a hands on approach. Our operations team will ensure that every client's expectations are exceeded. The tech team will develop our website into an online platform which delights users and seamlessly links to our CRM and accounting systems.

Our Mission is Developing a community for the freelance low budget visual content industry through a delightful platform which allows customers to book turnkey services on demand.

For more information on Polar Create visit our website.

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