Campus Marketing Manager

Recruiter
Macmillan International Higher Education
Location
London, UK
Salary
Competitive
Posted
14 Jun 2019
Closes
18 Jun 2019
Ref
1168790180
Contract Type
Permanent
Hours
Full Time
Campus Marketing Manager

London

The Marketing team at Macmillan International Higher Education are seeking a Campus Marketing Manager to join their dynamic team.

This Campus Marketing Management role is a fantastic opportunity to work on a wide variety of products, in both print and digital formats for a global publisher. The role is responsible for achieving growth targets by developing and implementing marketing strategy and leading creative product campaigns that create awareness, generate leads and drive sales.

Sales collaboration is an important part of the Campus Marketing Manager role and the successful candidate will enjoy supporting the sales team in the office and on campus to deliver collaborative results and win new business.

The successful candidate will occasionally be required to travel in the UK and abroad to train, support and engage customers and sales teams, as well as launch new products to the market.

Your responsibilities will include:
  • Develop highly creative and strategic marketing plans to achieve sales targets for assigned subject areas, across a range of products.
  • Execute marketing plans, tracking performance and using SAP CRM to monitor performance and analyse the pipeline of sales opportunities to ensure targets are met, making tweaks to campaigns where necessary.
  • Conduct regular customer visits to develop market and competitor awareness, and support the sales team with opportunities for e.g. being a product advocate for your lists and delivering product demonstrations on campus or by webinar.
  • Develop a deep understanding of the sales process to ensure we are providing the best possible product training, sales tools and lead generation at different points of the sales cycle.
  • Articulate product knowledge, market positioning, pricing and opportunities to the sales teams through the delivery of effective presentations at sales conferences and the generation of accurate sales tools to support them in their work.
  • Bring market and competitor insight back to the business to influence commissioning, product development and sales opportunities. Use this knowledge to ensure the most appropriate elements of the marketing mix are used to create awareness and generate leads.
  • Lead effective communication between editorial and sales to drive the flow of information and support the winning of adoptions and direct institutional business.
  • Manage a varied and demanding workload across a whole product portfolio and different markets and channels to ensure all opportunities are explored


Experience, skills and qualifications

Essential:
  • Significant marketing experience and/or sales experience
  • Knowledge of education, e-learning platforms, academic publishing or bookselling
  • Strong oral and written communication skills and the ability to influence
  • Effective time management and ability to manage a busy and varied workload
  • Marketing management using the full marketing mix
  • Commercial awareness and strong analytical skills
  • Management / leadership skills

Desirable
  • Proven experience of supporting an International sales team
  • Track record of delivering successful marketing campaigns and hitting sales targets
  • Sales experience a significant advantage
  • CIM or other marketing qualification

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