Digital Marketing Executive
Digital Marketing Executive FPSG have an exciting opportunity for a Digital Marketing Executive to join a growing team based in Glasgow. You would be reporting directly into the Head of Digital. This position will involve an important role in all aspects of direct response, to ensure that our campaigns are successfully managed across the board to meet all targets in place. We are looking for a motivated and creative individual who possess experience of working in a fast paced commercial environment. Within this role as a Digital Marketing Executive you will be responsible for: * The ability to present factual and analytical data to colleagues * Ensure PPC and paid social campaigns are up and optimised according to brief and best practice guidelines * Develop near and long-time paid search strategies and campaigns * Prior experience and a proven track record in driving successful PPC and paid social campaigns * Manage medium to large-sized digital budgets * Work to ensure landing pages are effectively optimised for all campaigns to ensure maximum ROI and conversion is possible * Define new and improved PPC and social strategies * Plan, optimise, implement and manage paid digital campaigns to ensure they fall in line with the larger digital marketing strategy * Must have extensive experience of working with Google Adwords /Google Analytics, Facebook ads manager and Bing ads * Knowledge of regular testing, optimising keywords and landing pages * Strong numeracy and data analysis skills and passion for harnessing data and extracting insights to drive campaign performance * A relentless focus on planning and projecting KPIs This role is available for immediate start for the right candidate. What to do next? Please click on "Apply Now" along with your up-to-date CV stating your notice period and day rate expectations or get in touch with Scott O'Rourke on 0141-270-5009 Equal Opportunities FPSG is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age.