PPC Campaign Manager

Recruiter
HEAD|HUNTED Recruitment Ltd
Location
Saffron Walden, UK
Salary
Competitive
Posted
24 Jun 2019
Closes
04 Jul 2019
Ref
1182153646
Contract Type
Permanent
Hours
Full Time
Head Hunted Recruitment are working exclusively with an award winning online retailer who have an exciting opportunity for an experienced PPC Campaign Manager to join their expanding marketing team.
The successful PPC Campaign Manager will report into our Head of Marketing and you will be responsible for managing all paid advertising accounts.You will be experienced in dealing with developing and managing paid advertising campaigns, maintaining approved cost and implementing a commercial business strategy with emphasis on growing profit and sales
This is a hands on role and will suit a motivated individual who has a positive outlook and natural interest in paid advertising and all associated channels.
Core Duties
* Perform daily management of all paid advertising accounts across Google AdWords, Google Shopping and Bing
* Plan, develop, implement, track and optimize all paid marketing campaigns and channels.
* Identify trends and insights, and optimize account spend and performance based on the insight data
* Formulating campaign strategy, researching keywords, analyse competitors, and continued testing and optimisation.
* Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score and all top level account metrics.
* Collaborate with internal teams to enhance campaigns and deliver more optimised performance results
* Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
* Increase CTR, quality score, conversions and conversion rates and decrease CPC
* Landing page optimisation / implementation
* Creative copy testing and optimisation
* Competitor analysis
* Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and all facets of paid search in accordance with corporate objectives.
* Communicate to management on project development, timelines, and results.
* Generate weekly and monthly corporate reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives.
* Monitor and administer web analytics dashboards, reports and key reporting tools, and highlight areas of importance.
* Implementation of A/B, split & multivariate testing across all accounts
* Maintain excellent working relations with key departments and managers to ensure communication is well delivered throughout
* Maintain excellent working relations with key third party platform suppliers
* Maintain a high level knowledge of PPC industry trends and developments. Develop and implement new PPC strategies as the industry / market changes
Key Skills & Experience
* Minimum of 2 years of PPC account management experience
* Experience in managing high turnover accounts and budget on a large scale
* Proven track record driving PPC performance, including content marketing with proven business results
* Ability to analysis data and produce an optimised account strategy based upon results
* Commercially mined, organised and highly accurate with numbers
* Good computer skills (Outlook, Word) and strong Excel skills required for the role
* Ability to prioritise, multi-task and manage projects
* Must be a strong team player, have a good work ethic & remain professional at all times, with a "can-do attitude" with the ability to turn 'problems' into solutions
* Entrepreneurial "test & learn" mind-set with track record of innovation; ability to move & pivot quickly
If you are a motivated individual with great communication skills then this position is for you.
There is an excellent salary on offer of 27K - 35K DOE per annum plus company benefits

Similar jobs

Similar jobs